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How-To Articles

• Category: How-To Articles
  • Creating publicity: What's newsworthy?
  • Category: Branding
    • Your brand lives in your sales team
    • Business brands: Same impact as consumer brands?
    • Branding and copywriting: One word can make a difference
    • How to build a brand with personality
    • How to choose your colors
    • How to communicate a brand at every touchpoint
    • How to be the brand
  • Category: Competitive positioning
    • Competitive positioning: Start with a market profile
    • CEOs who sell gain clarity on competitive strategy
    • How to choose a value proposition
  • Category: Copywriting
    • How to simplify your writing
    • How to improve your copywriting
  • Category: Customer service
    • During tough economic times, over communicate with your customers
    • Customer service champs
  • Category: Direct mail
    • How to maximize your direct mail budget
    • How to find great paper and envelopes
  • Category: Distribution strategy
    • Distribution channels for services: Big ideas, big payoffs
    • Distribution channels - not sexy, but smart
  • Category: Email marketing
    • Improve your email campaigns
    • How to increase your email response rates
  • Category: For CEOs
    • During tough economic times, over communicate with your customers
    • The problem with marketing departments
    • How to identify potential strategic partners
    • How to implement "The Long Tail"
    • How to write an executive summary
  • Category: Fun
    • How to test your typing speed
  • Category: General marketing
    • Audit your corporate identity to keep branding consistent
    • Marketers need a whole new mind
    • Flex your right brain
    • A Whole New Mind for Marketing
    • Presentation tip: Create a storyboard that sells
    • Presentation tip: Give it a plot!
    • Get to know your target market
    • Covert Persuasion: How to change "no" to "yes"
    • Overcome 4 common marketing attitudes
    • How to reach technology buyers
    • Marketing blog awards
    • And the nominees are