Page 1 of 1112345...10...Last »
Strategic Planning

The Way Buyers Buy Has Changed Forever

Last week, the Business Marketing Association of Phoenix was treated to a keynote presentation by Marketo co-founder Jon Miller. At the high level, the key takeaway from his presentation was that the Internet has changed the way we evaluate and purchase products and services – forever. And the way we market and sell must change…Read More

News & Updates

The Marketing MO Partner Program

Over the years, many of you have asked about a partner program. Today, we’re excited to announce that it’s a reality. Introducing the Marketing MO Partner Program! Leverage our Virtual Marketing Team, co-branded, with you owning the client relationship to provide your clients the additional support they need … and the services you’ve always wanted…Read More

News & Updates

Access to Our Virtual Marketing Team for Marketing Services

You may have noticed that we recently updated our website and app styling. In addition to the new look, we’re happy to announce that we’re now offering access to the Marketing MO Virtual Marketing Team. Our team of designers, developers, copywriters, marketing managers and strategists are now available to support your existing team. You can…Read More

News & Updates

Getting Started with Marketing MO

If you’re just starting out with a Marketing MO preview account, check out this quick 1-minute demo to see how it works. Getting Started with Marketing MO From your homepage, you can access hundreds of step-by-step plans. Choose a category, then choose a plan. You can preview the steps here, and then download it to…Read More

Strategic Planning

Competitive Positioning

What sets your product, service and company apart from your competitors? What value do you provide and how is it different from the alternatives? Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the…Read More

Strategic Planning

Brand Strategy

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are…Read More

Strategic Planning

Pricing Strategy

Pricing is one of the classic “4 Ps” of marketing (product, price, place, promotion). It’s one of the key elements of every B2C strategy. Yet for many B2B marketers, the pricing strategy in their marketing plan is challenging to write; many aren’t even involved in creating their pricing strategy. There are many factors to consider…Read More

Strategic Planning

Distribution Channels

Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price, placement a.k.a. “distribution”). They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue. B2B and B2C companies can sell through a single distribution channel or through multiple channels that may include: Wholesaler/Distributor Direct/Internet…Read More

Strategic Planning

Sales Process Management

How do prospects decide to purchase your product or service? Does a single decision maker find a product or service and buy on the spot, or does s/he go through many steps and approvals first? Perhaps there are multiple people or departments involved in the decision, each with their own needs? Your sales process management…Read More

Strategic Planning

Marketing Campaigns

For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition. Good campaigns follow a theme and include a series of touches with the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference….Read More

Strategic Planning

Marketing Plan and Budget

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company. Some statistics have shown that up to 85% of small- to…Read More

How to Choose a Great Brand Name

If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in your branding efforts. Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for a…Read More

Brand Messaging

How do you respond when someone asks “what does your company do?” Do all your team members answer the same way? Is your response compelling enough that the listener wants to learn more, or do you sound like everyone else? Brand messaging addresses the written and verbal statements that quickly describe what you do and how…Read More

Corporate Identity

When was the last time someone gave you a fantastic business card? Did you turn it over and look at it closely? Did you comment on it? And did you generate some sort of impression of that person and company? Corporate identity is an extension of your brand and includes everything with your logo or…Read More

Sales Literature and Tools

Do you know many companies that can sell their product or service without literature or other supporting materials? It’s tough to do. Sales literature and tools help you communicate and strengthen your messages. They’re also known as “marketing communications” or “collateral” and they may include: Company brochures Product data sheets Case studies White papers PowerPoint…Read More

Website Design and Development

Statistics show that most business buyers use the web to research vendors. And whether they learn about your company online or through other means, most buyers and potential partners will review your wesite before they transact business with you. Your website is potentially the most powerful sales & marketing tool you have, yet many companies…Read More

Strategic Planning

CRM for Small Business

Customer relationship management, also known as CRM, is a term that refers to two things: A company’s strategy for managing leads and customer data Software that manages that data In its simplest form, CRM for small business is a database where sales and marketing teams store critical account data: Contact & account information (contact names, emails, phone…Read More

Business Development

Business development in the marketing process refers to high-level partnerships that generate revenue, create better products and/or increase efficiency. These partnerships can help you Access new markets Increase sales to existing markets Improve your access to technology Boost your productivity Gain capital (human or financial) In a true partnership, companies collaborate to achieve a common…Read More

Campaigns & Execution

Telemarketing for B2B

The phrase “cold calling” sends chills down the spines of many business people. It’s often viewed as an intimidating, difficult, and boring process … and that means it doesn’t get done as often as it should. Telemarketing for B2B helps companies reach a group of targeted prospects or customers to communicate a message, gather feedback,…Read More

Strategic Planning

Sales Management Strategy

Creating a sales management strategy is one of the easiest ways to increase your revenue and profitability. Sales management is about leading the people and process your company uses to sell to prospects and convert them into customers. Responsibilities include: Building the right sales strategy Hiring the right team Creating the right compensation plans, territories…Read More

Page 1 of 1112345...10...Last »