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Strategic Planning

Social Media Strategy for B2B Marketers

B2B marketing has historically been driven by “interruption marketing” – sales reps making cold calls, firing off cold emails, and marketers sending direct mail pieces hoping for a response – along with participation in industry conferences, events and publications. Social media has changed that. Now that Facebook, Twitter, LinkedIn and YouTube have gone mainstream worldwide,…Read More

Strategic Planning

Customer Retention Strategy

How much have you invested in sales and marketing over the last few years? Thousands? Tens of thousands? Millions? Tens of millions? Your customer retention strategy is about keeping the customers you’ve invested in to acquire. And if you’re in an industry where your customers make multiple purchases over the years, your entire team should be…Read More

4 Tips for Choosing a Great Business Name

Choosing a business name is one of the first big tasks for any entrepreneur. You’ve decided to follow your dream, and you need a name to form your company. We’ve all gone through the exercising of naming something – our pets, our kids, our toys – so what’s the right approach for naming our company?…Read More

Campaigns & Execution

Direct Mail Campaign Ideas

For many years, direct mail has been an important marketing medium. Even though many companies have turned to social media, email and internet marketing, a targeted and well-produced mail campaign can still be highly effective. Direct mail campaigns can be used to generate leads, promote special offers, support other campaigns, communicate with customers and raise…Read More

Strategic Planning

How Marketing ROI Calculations Can Get You in Trouble

Over the past decade, there’s been a big push for marketers to improve their use of financial metrics, especially marketing ROI calculations. This enables them to better communicate with the rest of their executive team. Instead of speaking in terms of brand awareness, conversion rates and leads generated, marketers have been focused on speaking in…Read More

Website Design and Development

Statistics show that most business buyers use the web to research vendors. And whether they learn about your company online or through other means, most buyers and potential partners will review your wesite before they transact business with you. Your websiteis potentially the most powerful sales & marketing tool you have, yet many companies still…Read More

Brand Messaging

How do you respond when someone asks “what does your company do?” Do all your team members answer the same way? Is your response compelling enough that the listener wants to learn more, or do you sound like everyone else? Brand messaging addresses the written and verbal statements that quickly describe what you do and how…Read More

Strategic Planning

Marketing Planning Without a Formal Marketing Plan

A new year brings new opportunities … both in life and in business. For many marketers, a new year, new quarter or new month is a time to start with a fresh approach to building brand awareness, creating new campaigns, and generating leads and sales. Good planning is essential to creating successful marketing programs, but…Read More

How to Manage a Creative Project

You’ve probably seen quite a few marketing materials such as brochures, websites and ads that are dull, uninspiring, and worst of all, confusing. Good copywriting and graphic design create powerful communications with your market. They help a creative vision and message resonate with your audience. Having talented writers and designers is the first step. But…Read More

Strategic Planning

The Way Buyers Buy Has Changed Forever

Last week, the Business Marketing Association of Phoenix was treated to a keynote presentation by Marketo co-founder Jon Miller. At the high level, the key takeaway from his presentation was that the Internet has changed the way we evaluate and purchase products and services – forever. And the way we market and sell must change…Read More

News & Updates

The Marketing MO Partner Program

Over the years, many of you have asked about a partner program. Today, we’re excited to announce that it’s a reality. Introducing the Marketing MO Partner Program! Leverage our Virtual Marketing Team, co-branded, with you owning the client relationship to provide your clients the additional support they need … and the services you’ve always wanted…Read More

News & Updates

Access to Our Virtual Marketing Team for Marketing Services

You may have noticed that we recently updated our website and app styling. In addition to the new look, we’re happy to announce that we’re now offering access to the Marketing MO Virtual Marketing Team. Our team of designers, developers, copywriters, marketing managers and strategists are now available to support your existing team. You can…Read More

News & Updates

Getting Started with Marketing MO

If you’re just starting out with a Marketing MO preview account, check out this quick 1-minute demo to see how it works. Getting Started with Marketing MO From your homepage, you can access hundreds of step-by-step plans. Choose a category, then choose a plan. You can preview the steps here, and then download it to…Read More

Strategic Planning

Competitive Positioning

What sets your product, service and company apart from your competitors? What value do you provide and how is it different from the alternatives? Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the…Read More

Strategic Planning

Brand Strategy

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are…Read More

Strategic Planning

Pricing Strategy

Pricing is one of the classic “4 Ps” of marketing (product, price, place, promotion). It’s one of the key elements of every B2C strategy. Yet for many B2B marketers, the pricing strategy in their marketing plan is challenging to write; many aren’t even involved in creating their pricing strategy. There are many factors to consider…Read More

Strategic Planning

Distribution Channels

Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price, placement a.k.a. “distribution”). They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue. B2B and B2C companies can sell through a single distribution channel or through multiple channels that may include: Wholesaler/Distributor Direct/Internet…Read More

Strategic Planning

Sales Process Management

How do prospects decide to purchase your product or service? Does a single decision maker find a product or service and buy on the spot, or does s/he go through many steps and approvals first? Perhaps there are multiple people or departments involved in the decision, each with their own needs? Your sales process management…Read More

Strategic Planning

Marketing Campaigns

For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition. Good campaigns follow a theme and include a series of touches with the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference….Read More

Strategic Planning

Marketing Plan and Budget

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company. Some statistics have shown that up to 85% of small- to…Read More

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