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Strategic Planning

5 Things Every CEO Should Know About Branding

If you review the background of the CEO of every company in the Fortune 500, you’ll find that most of them were trained in one of these areas: sales, engineering, finance, or operations. They either knew how to sell their product, build their product, manage their money, or manage their operations. By the time they’ve…Read More

Sales Literature and Tools

Do you know many companies that can sell their product or service without literature or other supporting materials? It’s tough to do. Sales literature and tools help you communicate and strengthen your messages. They’re also known as “marketing communications” or “collateral” and they may include: Company brochures Product data sheets Case studies White papers PowerPoint…Read More

Strategic Planning

Getting Distribution for Your New Product

Distribution is critical for every startup. It’s all too common for a startup with a great product to fail due to lack of distribution. If your business model is designed to rely on distribution partners to deliver your product to the market and you don’t have experience building and managing a distribution channel, then take…Read More

How to Manage a Creative Project

You’ve probably seen quite a few marketing materials such as brochures, websites and ads that are dull, uninspiring, and worst of all, confusing. Good copywriting and graphic design create powerful communications with your market. They help a creative vision and message resonate with your audience. Having talented writers and designers is the first step. But…Read More

How to Choose a Great Brand Name

If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in your branding efforts. Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for a…Read More

Strategic Planning

How to Improve Marketing Planning

“Those who plan do better than those who do not plan, even though they rarely stick to their plan.” – Winston Churchill, British Prime Minister   “Have a plan. Follow the plan, and you’ll be surprised how successful you can be. Most people don’t have a plan. That’s why it’s easy to beat most folks.” – Paul…Read More

Strategic Planning

How to Choose a Price for Your Product or Service

Pricing is one of the “4Ps” of marketing, yet for many marketers, it’s a bit of a black art. Your price plays an important role in the psychology of your buyer. It can work to enhance your positioning and brand, or to dilute it. Here are two common reactions to different price points: “If it’s…Read More

Strategic Planning

Marketing Planning Without a Formal Marketing Plan

A new year brings new opportunities … both in life and in business. For many marketers, a new year, new quarter or new month is a time to start with a fresh approach to building brand awareness, creating new campaigns, and generating leads and sales. Good planning is essential to creating successful marketing programs, but…Read More

Campaigns & Execution

Trade Show and Event Marketing

There’s an old saying in business that people buy from people. If that’s the case, it’s a good idea to get people together as often as possible! Trade show and event marketing is a great way to get people together with common interests to achieve a goal. B2B and B2C marketers use trade shows and…Read More

Strategic Planning

Sales Process Management

How do prospects decide to purchase your product or service? Does a single decision maker find a product or service and buy on the spot, or does s/he go through many steps and approvals first? Perhaps there are multiple people or departments involved in the decision, each with their own needs? Your sales process management…Read More

Strategic Planning

Preparing for a New Product Launch – Bumpies Protectors

Bumpies Protectors Enters the Highly Competitive Smartphone Case Market   A new product launch can be both exhilarating and terrifying. For startups, the emotions are even more intense; the launch often determines the ultimate success or failure of the company. We ran across a cool product that we really liked – smartphone protection without the…Read More

Brand Messaging

How do you respond when someone asks “what does your company do?” Do all your team members answer the same way? Is your response compelling enough that the listener wants to learn more, or do you sound like everyone else? Brand messaging addresses the written and verbal statements that quickly describe what you do and how…Read More

News & Updates

Access to Our Virtual Marketing Team for Marketing Services

You may have noticed that we recently updated our website and app styling. In addition to the new look, we’re happy to announce that we’re now offering access to the Marketing MO Virtual Marketing Team. Our team of designers, developers, copywriters, marketing managers and strategists are now available to support your existing team. You can…Read More

Strategic Planning

Pricing Strategy

Pricing is one of the classic “4 Ps” of marketing (product, price, place, promotion). It’s one of the key elements of every B2C strategy. Yet for many B2B marketers, the pricing strategy in their marketing plan is challenging to write; many aren’t even involved in creating their pricing strategy. There are many factors to consider…Read More

Strategic Planning

Social Media Strategy for B2B Marketers

B2B marketing has historically been driven by “interruption marketing” – sales reps making cold calls, firing off cold emails, and marketers sending direct mail pieces hoping for a response – along with participation in industry conferences, events and publications. Social media has changed that. Now that Facebook, Twitter, LinkedIn and YouTube have gone mainstream worldwide,…Read More

Strategic Planning

Customer Retention Strategy

How much have you invested in sales and marketing over the last few years? Thousands? Tens of thousands? Millions? Tens of millions? Your customer retention strategy is about keeping the customers you’ve invested in to acquire. And if you’re in an industry where your customers make multiple purchases over the years, your entire team should be…Read More

4 Tips for Choosing a Great Business Name

Choosing a business name is one of the first big tasks for any entrepreneur. You’ve decided to follow your dream, and you need a name to form your company. We’ve all gone through the exercising of naming something – our pets, our kids, our toys – so what’s the right approach for naming our company?…Read More

Campaigns & Execution

Direct Mail Campaign Ideas

For many years, direct mail has been an important marketing medium. Even though many companies have turned to social media, email and internet marketing, a targeted and well-produced mail campaign can still be highly effective. Direct mail campaigns can be used to generate leads, promote special offers, support other campaigns, communicate with customers and raise…Read More

Strategic Planning

How Marketing ROI Calculations Can Get You in Trouble

Over the past decade, there’s been a big push for marketers to improve their use of financial metrics, especially marketing ROI calculations. This enables them to better communicate with the rest of their executive team. Instead of speaking in terms of brand awareness, conversion rates and leads generated, marketers have been focused on speaking in…Read More

Website Design and Development

Statistics show that most business buyers use the web to research vendors. And whether they learn about your company online or through other means, most buyers and potential partners will review your wesite before they transact business with you. Your websiteis potentially the most powerful sales & marketing tool you have, yet many companies still…Read More

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