After a lot of hard work, we’re proud to announce the launch of Qlutch – our new marketing planning web app. Qlutch delivers almost 400 step-by-step plans for almost any marketing activity and replaces our legacy Marketing MO offering. We invite you to check it out! Here’s what’s new: We’ve streamlined the interface for easier…Read More
Marketing and sales have changed over the last few years. People no longer trust company-sponsored advertisements. Digital media presents a dizzying array of choices for reaching customers who are becoming harder to influence. The solution for the small to midsize company isn’t a new marketing tactic or social media channel or to “sell harder.” The solution…Read More
We’re excited to announce that our new online course – Strategic Marketing for the SME – is now live! This course enables company stakeholders to design sophisticated marketing strategies using the same techniques as the big agencies and Fortune 500. The course guides viewers through the essential elements of any long-term strategic marketing plan. Creating an…Read More
Thank you to all of our beta participants! The private beta for our upcoming new marketing planning and management app is now closed. We received more requests than slots available, so unfortunately we were not unable to grant test accounts to all requesters. Next Steps We will notify everyone when the new final product is ready for…Read More
You may have noticed that we recently updated our website and app styling. In addition to the new look, we’re happy to announce that we’re now offering access to the Marketing MO Virtual Marketing Team. Our team of designers, developers, copywriters, marketing managers and strategists are now available to support your existing team. You can…Read More
Over the years, many of you have asked about a partner program. Today, we’re excited to announce that it’s a reality. Introducing the Marketing MO Partner Program! Leverage our Virtual Marketing Team, co-branded, with you owning the client relationship to provide your clients the additional support they need … and the services you’ve always wanted…Read More
If you’re just starting out with a Marketing MO preview account, check out this quick 1-minute demo to see how it works. Getting Started with Marketing MO From your homepage, you can access hundreds of step-by-step plans. Choose a category, then choose a plan. You can preview the steps here, and then download it to…Read More
Many of our users have asked for the ability to download all of the guided content and marketing plans in the Marketing MO app into Microsoft Word. This would allow them to customize the content for training and client projects and add it to reports and presentations. Today we released a new version that allows…Read More
Here’s a list of the updates to the app in February. Autosave Many of you have asked for an autosave feature, so you won’t lose any work if you accidentally close an exercise before saving, or if you lose your internet connection while working in an exercise. Autosave is now live – here’s how it…Read More
Some of you have been asking to keep apprised of the new content, features and functionality as we release it, so we’ll now post a monthly update here in the blog. We’ll still notify you of major releases via email and through the messaging module in your account. Plans for Download In late December 2012,…Read More
Today, we officially released the 2nd edition of our popular ebook – The Strategic Marketing Process – How to Structure Your Marketing Activities to Achieve Better Results. The 96-page guide defines a marketing process for marketers at small to midsize companies to use to add structure to their daily, monthly and annual marketing and sales activities…Read More
Today we released a new version of Marketing MO, and we think you’re going to like it. Here’s a quick demo explaining the new features: What’s New From your new homepage, you can download over 300 step-by-step marketing plans outlining how to tackle common marketing challenges. The plans contain a: Sequence of tasks for completing…Read More
Marketing MO is a web app that gives resource-deprived marketers the tools and guidance to successfully create and manage almost any type of marketing strategy and campaign. Check out our new demo below – the 2-minute overview will show you how the app works. To test it live, create a free preview account.
Today, we released new functionality that will allow you to: Add users to your account Assign and notify other users of activities to complete Collaborate via email through the app Access detailed To Do reports Adding Users to Your Account To add users, go to My Account > Account Users in the upper right. Here…Read More
Your marketing reports output all of the responses that you’ve entered into the app while you’re creating your marketing strategies and plans. Default reports include the Marketing MO logo, green table headers, and templated introduction language. You have the ability to change all of these to customize your reports. Here’s how: To add your own logo,…Read More
The Marketing MO strategy and planning app current contains two types of reports – a Project Status report and Project Content report. You can access them from your Project Details screen. A Project Status report outputs all of the activities of your project and their status into a PDF. A Project Content report outputs all of…Read More
One of our greatest challenges as marketers is selling the value of “marketing” to our non-marketing business executives. Since many of the executives of small to mid-market companies view marketing as an expense instead of an investment, it’s challenging to gain their buy-in for our ideas, and to get budget approval for our campaigns. One…Read More
A good marketing campaign plan forces you to think through all of the details of the campaign: • Business goals • Target audience • Creative • Offer • Budget, metrics & ROI • Testing • Fulfillment To create a detailed campaign plan in the app, use tools 6.1 through 6.5 from the Marketing Campaigns subject….Read More
Experienced marketers understand the importance of a strong competitive positioning and brand strategy. In the app, create yours using the Competitive Positioning and Brand Strategy subjects. They’re the two most important elements of any long-term marketing strategy, yet few mid-market and small-market companies have the bandwidth or resources to create them. With a strong positioning…Read More
To view and access the 667 marketing tools in the app, click on the blue Browse Tools arrow on your homepage. Or, click the Browse Tools navigation button in the upper left. This opens the Browse Tools window. Here you can view all of the individual tools in the app. Click on a category on the left — the…Read More