Campaigns & Execution

How to Create PDFs

how to create pdfsDo you need to create sales documents that you can easily email to clients or post on your website?  If you’ve never created a PDF, you don’t need to hire a graphic designer to do it.  You can download free or low-cost software to create PDFs from your Word, Excel, Powerpoint or other printable documents/files.

Software to Create PDFs

Adobe: Offers an affordable online PDF conversion tool.  You prepare your document as you’d like it to appear, then upload and it will be converted into a PDF.  They also offer a free trial, although it may time out if you’re trying to convert a large file.

PrimoPDF: Free converter that also lets you optimize your output for different mediums — print, screen, etc.  It’s a printer driver that lets you create your PDF from within any application that allows you to print.  Just choose PRINT, then choose the PrimoPDF printer and the application will create & save your PDF.

PDF 995: Another affordable suite of conversion products including a free ad-supported tool.  PDF 995 is a printer driver just like PrimoPDF.

Macromedia Flashpaper: I love this product!  We bought it for $79 and use it to create printable documents that are embedded right in the pages of our website.  For example,  we use it on this page so that we can display a few chapters of our Marketing M.O. Guidebook within the body of a page.  Visitors can search within the document, open it in another window and print, but they can’t download the file — perfect when you want to let people review information but not distribute it freely.  Flashpaper also allows you to create a PDF from any printable document with just one click.

Now — how can you use PDFs?

  • Create more appealing sales documents — proposals, benefit slicks, special offer promotions — that you can email to prospects and clients without losing formatting like fonts, page layout and graphics.
  • Add downloadable product specifications to your website
  • Create emailable/downloadable versions of your printed sales literature

A note on using PDFs on your website:  Don’t replace existing content when you add a PDF.  Search engines can’t read PDF content effectively, so you miss a valuable opportunity to gain more visibility in search engine results.  Instead, just add the PDF document to a page, but include similar content in the body text of the page as well.



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