Campaigns & Execution

Google Analytics Traffic from the International Space Station

A couple of times per day we check our Real-Time visitor report in Google Analytics. The report itself isn’t very valuable for us, but it’s fun to see new visitors arriving in real-time, along with the traffic source, content they’re viewing and location. Google’s even added a feature displaying desktop versus mobile device visitors. Anyway,…Read More

Campaigns & Execution

How Social Media and Mobile Have Changed B2B Marketing

Consumer marketing historically has been a different beast than B2B marketing. In the 1950s and 60s, the Don Drapers of the Madison Avenue agencies pioneered the catchy slogans and ad campaigns that positioned consumer products in the marketplace and created demand. B2B marketing has typically been driven by sales teams – cold calls, personal relationships,…Read More

News & Updates

Updates to the Marketing MO App – February 2013

Here’s a list of the updates to the app in February. Autosave Many of you have asked for an autosave feature, so you won’t lose any work if you accidentally close an exercise before saving, or if you lose your internet connection while working in an exercise. Autosave is now live – here’s how it…Read More

Campaigns & Execution

How to Generate Content for Inbound Marketing

Yesterday, I attended Neil Patel’s webinar – How to Create a Content Marketing Strategy That Won’t Put You to Sleep. For those of you who don’t know Neil, he’s a co-founder of KISSmetrics and Crazy Egg, and one of the most respected and visible internet marketers out there. KISSmetrics is a powerful analytics tool that we plan…Read More

News & Updates

Updates to the Marketing MO App – January 2013

Some of you have been asking to keep apprised of the new content, features and functionality as we release it, so we’ll now post a monthly update here in the blog. We’ll still notify you of major releases via email and through the messaging module in your account. Plans for Download In late December 2012,…Read More

News & Updates

The Strategic Marketing Process – 2nd Edition – Now Available

Today, we officially released the 2nd edition of our popular ebook – The Strategic Marketing Process – How to Structure Your Marketing Activities to Achieve Better Results. The 96-page guide defines a marketing process for marketers at small to midsize companies to use to add structure to their daily, monthly and annual marketing and sales activities…Read More

News & Updates

Introducing Step-by-Step Marketing Plans for Download

Today we released a new version of Marketing MO, and we think you’re going to like it. Here’s a quick demo explaining the new features: What’s New From your new homepage, you can download over 300 step-by-step marketing plans outlining how to tackle common marketing challenges. The plans contain a: Sequence of tasks for completing…Read More

Campaigns & Execution

B2B Marketing Tips

Last week our friend and colleague, Scott Salkin of IDS Technology Marketing, held a lunch and learn for the members of the Arizona Technology Council. Scott’s presentation – 6 Myths of B2B Marketing – provided many helpful B2B marketing tips that address the changing role of the B2B marketing function in today’s digital world. Here’s…Read More

Strategic Planning

B2B Content Strategy

What are B2B inbound marketers struggling with? Creating engaging and provocative content. 80% of B2B marketing and sales professionals feel that their demand generation campaigns are ineffective, according to Corporate Visions, who published this finding in their Q2 2012 Marketing and Sales Messaging report. B2B content strategy is a real pain point for most marketers. Most feel…Read More

Campaigns & Execution

Using Marketing ROI for Marketing Campaign Planning

A marketing ROI calculation is a powerful tool for marketers. It’s a great practice to project return on investment for your marketing campaigns, and then determine your actual ROI after the campaign is complete. This forces you to think through all of the important details that affect your final result: your conversion rates at each…Read More

News & Updates

Marketing MO Introduction Demo

Marketing MO is a web app that gives resource-deprived marketers the tools and guidance to successfully create and manage almost any type of marketing strategy and campaign. Check out our new demo below – the 2-minute overview will show you how the app works. To test it live, create a free preview account.

Campaigns & Execution

IBM Study: The Marketing Executive of Tomorrow Must Understand Technology

Last week, IBM published its State of Marketing 2012 report. The study surveyed more than 350 marketing professionals across a wide range of industries and geographies. A key finding was that by 2017, CMOs will have greater control of the IT budget than CIOs. What does that mean for marketing executives of mid-market companies? You must…Read More

News & Updates

Working With Your Team on a Marketing MO Project

Today, we released new functionality that will allow you to: Add users to your account Assign and notify other users of activities to complete Collaborate via email through the app Access detailed To Do reports Adding Users to Your Account To add users, go to My Account > Account Users in the upper right. Here…Read More

Campaigns & Execution

How Marketing Automation Fits Into the Demand Generation Process

It’s important for marketers to keep abreast of the new innovations in our field. Marketing automation software is one of them, and as we explore how to apply it to our marketing activities, it’s critical to understand how it works and the true value that it provides. Below is part two of the Software Advice website’s two-part…Read More

Campaigns & Execution

Eliminate Chaos in Your Sales Team to Improve Marketing ROI

B2B marketers don’t own the quarterly revenue target. That responsibility belongs to the VP of Sales. Most of us B2B marketers are focused on generating leads, leads and more leads. As long as we produce our lead targets, we’ve done our job, right? It’s the sales team’s responsibility to reap the harvest from the seeds…Read More

News & Updates

How to Customize Your Reports in the App

Your marketing reports output all of the responses that you’ve entered into the app while you’re creating your marketing strategies and plans. Default reports include the Marketing MO logo, green table headers, and templated introduction language. You have the ability to change all of these to customize your reports. Here’s how: To add your own logo,…Read More

Campaigns & Execution

Customer Experience with North Social

Yesterday, we received a curious package in the mail: something soft and spongy, in a black trash-bag like wrap, about the size of a text book. The return address was from North Social, the makers of the Facebook app we use for our fan page. It felt like … a t-shirt? Yep, it was exactly…Read More

Strategic Planning

How to Obtain Executive Support for Strategic Marketing Initiatives

Experienced B2B marketers understand that most of us are fighting a two-front battle: one with the market and one with the executive team. Penetrating the market to generate leads, win customers and earn mindshare is difficult enough. Brian Carroll, of the B2B Lead Roundtable Blog, summed up the B2B marketer’s challenge perfectly in a recent…Read More

News & Updates

How To Create Reports in the App

The Marketing MO strategy and planning app current contains two types of reports – a Project Status report and Project Content report.  You can access them from your Project Details screen. A Project Status report outputs all of the activities of your project and their status into a PDF. A Project Content report outputs all of…Read More

News & Updates

Marketing Campaign Validation

One of our greatest challenges as marketers is selling the value of “marketing” to our non-marketing business executives. Since many of the executives of small to mid-market companies view marketing as an expense instead of an investment, it’s challenging to gain their buy-in for our ideas, and to get budget approval for our campaigns. One…Read More