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Marketing Resource Center |
Welcome to the Marketing Resource Center! Here you'll find articles, resources and tools to help you build your marketing plans and deepen your practical knowledge of marketing strategies, campaigns and processes.
"The Strategic Marketing Process" e-book
Does your company need to generate more leads and customers? Do you feel that your marketing is reactive rather than proactive? Are your sales & marketing teams operating in their own silos?
"The Strategic Marketing Process" e-book shows how 29 sales & marketing functions should fit into a single process focused on generating leads, customers, revenue and profit.
It then provides a quick, rich introduction to each subject - what it is, why it's important, examples and key implementation steps.
Read the introduction and the rest of the book online - you'll learn about competitive positioning, branding, sales process, search engine marketing, publicity, return on investment and the rest of the 29 subjects in the process map above
OR
Download the entire book as a PDF.
Articles about B2B marketing and sales
In this section you'll find articles we've authored as well as "how to" posts from our blog. They're organized by phase: 1. Strategic planning, 2. Tools & processes, and 3. Programs to generate and manage customers.
Strategic Planning
- Competitive positioning: Articles from our blog
- Branding strategy: How to develop one for your company
- Branding strategy: More articles from our blog
- Pricing: Articles from our blog
- Sales process: Articles from our blog
- How to write a marketing plan: How to develop a marketing plan for small business or midsize business; marketing plan template and budget template.
- Strategic planning: Articles from our blog
Tools & Processes
- Naming: Articles from our blog
- Messaging: Articles from our blog
- Marketing materials: How to create more effective marketing materials
- Sales literature and tools: More articles from our blog
- Small business CRM: How to choose the right CRM for your company
- Websites: How to develop a website that generates leads and supports your sales process
- Websites: More articles from our blog
Generating & managing customers
- Business internet marketing: An introduction to search engine marketing, email marketing, online advertising, affiliate programs, blogs, RSS, and other online marketing techniques that can help a small business grow
- Publicity: Articles from our blog
- Email marketing: An introduction
- Email marketing: Articles from our blog
- Outbound telemarketing: How to generate more qualified leads on the phone
- Direct mail: Articles from our blog
- Search engine marketing: Articles from our blog
- Marketing metrics: Articles from our blog
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