Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die.
But how do you create true brand differentiation?
Some brands are able to create competitive advantages through differentiation, even though their product or service alone is the same as, or possibly inferior to, the majority of the other options available in the marketplace.
Here you’ll learn the nuances of brand differentiation to understand how to uncover the strengths of your brand as part of your brand strategy. After analyzing your strengths, you’ll learn how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.