- If you’re creating a new brand, how do you ensure that you deliver a consistent experience across every market touchpoint?
If you’re managing an existing brand, you’re already creating a perception in the marketplace. How well does that represent your new brand strategy?
After you’ve defined your brand inspiration, brand differentiation, brand positioning and brand architecture – you have established measurement criteria to evaluate how well your existing messaging, campaigns and creative material represent your brand. Your brand audit, or new brand checklist, provides a guide for creating a unified brand experience in the future.