Today, we officially released the 2nd edition of our popular ebook – The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results.
The 96-page guide defines a marketing process for marketers at small to midsize companies to use to add structure to their daily, monthly and annual marketing and sales activities to improve their results.
The book is now available in multiple formats:
The 2nd edition contains a revised marketing process map, which groups marketing activities from 30 different subjects into three buckets, to clarify how the activities fit together in the revenue-generation process:
The guide addresses the key concepts and steps for activities in each subject. The 2nd edition includes additional content to address how social media fits into the marketing mix, and explains how each of the subjects are influenced by high-level strategy.
The book is written for marketers and consultants at small to midsize companies — resource-deprived marketers who have to do more with less in the complex marketing landscape of 2013.
Readers who seek more detailed guidance for executing the marketing topics covered in the book can create a Marketing MO free Preview Account to access guided marketing templates and step-by-step plans that expand on the book content.
EVERYTHING YOU NEED FOR YOUR MARKETING PROJECT
The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right.