Download The Strategic Marketing Process eBook
This 96-page guide defines a marketing process and delivers step-by-step instructions for 100s of marketing activities.
It covers more than just traditional marketing and ties together all go-to-market business activities:
- Positioning and Brand Strategy
- Marketing Campaign Planning
- Digital and Traditional Mediums
- Financial Planning and Measurement
Note: The 96-page ebook is a 4 megabyte PDF file and will open in a new window. We also have versions for the Kindle, Nook and iOS in the popular marketplaces!
For Marketers and Consultants at the Small to Midsize Company
The e-book covers the entire field of marketing – 30 subjects in all, and provides how-to instructions for completing hundreds of marketing tasks.
More Content and Tools in Our Marketing Planning and Management App
If you like what you see, check out our complete set of marketing tools that walk through each of the steps in the book in our in our marketing planning and management app.
This book inspired me. I know a lot about sales & marketing, but you helped me understand new subjects like online marketing, publicity, email marketing, etc. You also clarified a lot of strategic subjects like positioning & branding. This material will definitely help me in my business.”
~ Tom Rubens, Entrepreneur
We really appreciate the best, neutral and worst-case scenarios. In each chapter, these examples help us relate the information back to our particular situation and evaluate where we stand. We’ve had experience with all of the subjects, yet we still find valuable information throughout.”
~ Joseph Norcott and Dolores Ricci-Norcott, Business Technologies of New England
~ Peter Hayes, EMC Corporation