This e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI.

Using graphics, charts and short copy, the 96-page book covers

What the subject is & why it’s important
Best and worst-case scenarios
Key steps to follow

Who’s it for?

Busy marketers, entrepreneurs, and executives in small-to-midsize companies.
The material is geared toward business-to-business marketing, but much of it is also useful for consumer marketers.
Consultants and service firms

Subjects

The book covers the entire field of B2B marketing - 29 subjects in all. And they’re organized into a logical, scientific process that starts with strategy and continues through execution and measuremeny.

Reader comments

“You pack a ton of important, valuable information into a few short page - quick facts, meaningful examples and critical steps. Great stuff.”

~ Peter Hayes, EMC Corporation

“We really appreciate the best, neutral and worst-case scenarios. In each chapter, these examples help us relate the information back to our particular situation and evaluate where we stand. We’ve had experience with all of the subjects, yet we still find valuable information throughout.”

~ Joseph Norcott and Dolores Ricci-Norcott, Business Technologies of New England

“This book inspired me. I know a lot about sales & marketing, but you helped me understand new subjects like online marketing, publicity, email marketing, etc. You also clarified a lot of strategic subjects like positioning & branding. This material will definitely help me in my business.”