I was just writing a post very similar to this one that just popped up in my email.
It’s by C.J. Hayden, a contributing editor at RainToday.com, and it talks about four common marketing attitudes that can sabotage a small service company’s marketing efforts.
Have you had any of these thoughts or heard them recently?
1. “I shouldn’t have to market.”
2. “I don’t have time for marketing.”
3. “I don’t want to bug people.”
4. “My marketing isn’t working.”
If you’re thinking any of these things, today’s the day to change your tune. Clients and customers don’t appear out of thin air. Each month, you need to consistently reach out to enough new prospects to hit your revenue goals. Strong and steady wins the race. You just have to devote the energy and resources to market your business consistently.
C.J. says it even more strongly: “While it may not be your favorite pastime, excuses such as those above are no excuses to avoid this essential element of any successful professional service business.”
Ready to learn how you can overcome these attitudes? Begin educating your team on the strategic importance of building your brand.
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