What’s the difference between a great company that outperforms the market and an average company? Great products, services, strategies and execution … and your employees are responsible for those successes. A company can accomplish far more with a strong team in place than it can with an average team.
Recruiting a marketing manager or team is an essential element of building an effective marketing department. And like marketing, recruiting is both an art and a science:
It’s time-consuming to recruit marketers, sales reps, telemarketers and account managers. Yet these positions are the heart of your success, so give your recruiting efforts the time they deserve.
|Best Case||Neutral Case||Worst Case|
|You have a strong team with the skill sets you need for success. Before each hire, you develop a solid job description, compensation plan and profile so you’re sure about the qualifications and personality type for the position.
You screen and interview your candidates efficiently and when you hire someone, s/he’s excited about the job. You have little turnover and your employees are truly a valuable asset to the company.
|You create job descriptions before you recruit and you usually get an acceptable number of resumes.
Sometimes the process drags out longer than it should, and you’ve made some offers to candidates that weren’t a great fit.
You do have some average performers on your team, but there are no major issues.
|In the worst case, you have team members who aren’t qualified for their roles. They require a great deal of management and you’re concerned about the time it takes to replace them.
It’s difficult to find qualified candidates, especially because experience is expensive. Morale isn’t great and people view their jobs as tedious – there isn’t a lot of excitement and positive energy in your team.
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You may need to recruit to meet a variety of goals: grow your sales team, hire a business development executive, create an account management team, build a telemarketing operation, or add resources to another area of your company. Strive to recruit the best employees for all areas of your business at all times.
After you bring aboard new marketing and sales employees, make sure they understand your competitive positioning, brand strategy and messaging so they can deliver on those strategies every day.
EVERYTHING YOU NEED FOR YOUR RECRUITING PROJECT