If you’re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success. It’s only logical, right? When you optimize and advertise using popular keywords and phrases that are a good fit for your site, you increase your chances of obtaining traffic and…Read More
There’s a reason marketers are literally pouring their budgets into new internet marketing programs. They work. Marketers spent $16.9 billion on search, display and rich media in 2006, and that number could be $31.3 billion by 2011 according to ClickZ and IDC Internet. Internet advertising is growing three times as fast as the overall ad…Read More
Many B to B companies are just getting started with search engine marketing. If you’re one of them, you’ll want to know the difference between two basic types of programs: “paid” & “organic” search. But first, how big is search engine marketing? U.S. and Canadian advertisers spent $5.75 billion on it in ’05 — and it could reach $11…Read More