I just launched two new paid search campaigns and decided to test a tool I’d recently learned about. It’s a bid and ad copy comparison tool available on the Yahoo! Search Marketing (formerly Overture) site. If you’re running paid search campaigns and haven’t used this tool, it’s incredibly useful. It helps you Easily pull up…Read More
Many B2B companies are just getting started with paid search marketing. If you’re one of them, you’ve discovered it can be a great vehicle for finding prospects when they’re searching for solutions. And hopefully you’re doing a great job of converting that traffic into qualified leads and sales. You’ve probably also discovered that converting traffic…Read More
Have you (or someone you know) spent a bundle on a pay-per-click campaign with negligible results? Or are you shying away from paid search because you’ve heard that it’s expensive and difficult to manage? (If you’re new to paid search, here’s a quick intro.) In any PPC campaign, it’s important to watch your bids and…Read More
Many B to B companies are just getting started with search engine marketing. If you’re one of them, you’ll want to know the difference between two basic types of programs: “paid” & “organic” search. But first, how big is search engine marketing? U.S. and Canadian advertisers spent $5.75 billion on it in ’05 — and it could reach $11…Read More