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Align Value Prop & Brand to Market Share Goals
When your price, value proposition, positioning and brand are aligned to your market share goals, you’re in the best situation to maximize revenue and profit.
Determine COGs and Your Price Floor
Understand your cost of goods sold (COGS) and your price floor before settling on a final price.
Define Price Sensitivity and Optimal Price
How quickly will your customers defect if you raise your price? Determine your price sensitivity (also called price elasticity) to find out.
Download Free Pricing Strategy Tools
Download our free pricing strategy tools. They’re part of our intelligent marketing strategy and planning app.
Sign up to the right to test drive it for free — receive guidance on planning every detail of your pricing strategy.
"Marketing M.O. is a quick framework for addressing marketing planning as it should be done. Use it with confidence that strategic, tactical and ROI steps will be covered."
Hope Foster-Reyes
Founder, Amiable Interactive
