Creating Effective Marketing Campaign Plans

A good marketing campaign plan forces you to think through all of the details of the campaign:

•  Business goals
•  Target audience
•  Creative
•  Offer
•  Budget, metrics & ROI
•  Testing
•  Fulfillment

To create a detailed campaign plan in the app, use tools 6.1 through 6.5 from the Marketing Campaigns subject. Or, use the marketing campaign plan deliverable in any of the marketing campaign media subjects (such as email marketing, SEO and SEM, social mediatraditional media, etc)

Which option should you use?

•  For multi-media campaigns, use the Marketing Campaigns subject.

•  For a single medium campaign, use the campaign plan deliverable from that subject.

Here’s an example of an email marketing campaign plan:

Email Marketing Campaign Plan

If you have any questions while you’re test driving the app, submit a support ticket to connect with us.

Happy planning!

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