Can social media document sharing sites help you expand your audience and find new customers?
Absolutely.
I posted our Strategic Marketing Process ebook on Scribd 4 weeks ago. I spent 10 minutes uploading the PDF and setting the search parameters, then joined a couple of marketing groups and posted it there.
Our results so far? Scribd and their viewers like it!
From Scribd:
Your document Strategic Marketing Process eBook has made it to the hot list. Congratulations! February 04, 2009 10:16
In 28 days, we’ve had 1,088 views and 391 downloads. Traffic on both our websites mentioned in the book (this one and Consulting M.O.) has increased >35% since then, and our lead flow has increased 50%.
We’ve had 1,197 views on Slideshare and 208 views on Docstoc, with little to no promotion. There are a ton of great resources on all three sites, so I’m going to add them to my daily routine to look for new ideas to share.
If you enjoyed our ebook and are thinking of transitioning from your marketing job to a full-time marketing consultant, check out our set of marketing tools to help you get started. And, stay tuned for the new program we’re developing with Identity Studios to give you both the tools and hands-on training to make your new practice a success!
Here’s our original post, which includes the links to the ebook on Slideshare and Docstoc.
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