Your brand name is the most visible and memorable part of your brand. After people experience your brand, they attach their feelings to your brand name each time they see or hear it.
Brand naming is something that every entrepreneur and marketer have participated in. But most have brainstormed in an unstructured manner, which sometimes causes you to miss out on the opportunities to explore better names to fit your brand.
Here you’ll learn about the different categories of names and how to apply them to your brand strategy, along with a step-by-step brainstorming process and the procedure for evaluating and protecting your final name selections. It all works together to help you choose a great brand name!