At the high level, the key takeaway from his presentation was that the Internet has changed the way we evaluate and purchase products and services – forever.
And the way we market and sell must change as well.
Remember back in the days when the salespeople at the car dealerships controlled the entire sales process? We had no idea about the pricing for the car we wanted. Now we can find the dealer invoice price on the Internet and present a fair offer.
The buyers are now in control.
For those who missed it, here’s Jon’s presentation on best practices in B2B digital marketing and lead generation.
Here are a few other key takeaways from his presentation:
(Review slides 23-26 for details on what type of content to deliver at each stage)
Congrats to new Phoenix BMA President Scott Salkin for making this happen!
EVERYTHING YOU NEED FOR YOUR MARKETING PROJECT