Marketing Guides

Strategic Planning

How to Do a SWOT Analysis

I’m not a fan of corporate jargon, but SWOT is an important one that’s useful for businesses of all sizes.

What is it?  If you know how to do a SWOT analysis, you’re brainstorming about Strengths, Weaknesses, Opportunities & Threats in a particular business scenario. You can use SWOT to analyze

  • Your competition
  • Your distribution strategy
  • Your marketing strategy
  • An individual deal with a customer, partner or distributor
  • Capital-raising strategies
  • Other growth strategies

So how do you do it?  Here are instructions and downloadable forms — courtesy of Lyndsay Swinton from Management for the Rest of Us.

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