Measure the Lifetime Value of a Customer

Measure Customer Lifetime

Determine how long an average new customer will continue to purchase from you without any additional retention marketing.

Calculate Lifetime Value of a Customer

Calculate CLV using the average number of lifetime purchases, average days between purchases, average revenue and profit per purchase and a discount rate.

Use Customer Lifetime Value Strategically

Evaluate where to use customer lifetime value calculations – from marketing ROI projections to customer segment valuation to retention marketing.

Download Customer Lifetime Value Calculator

• Customer Lifetime Value Calculator

Download our free customer lifetime value calculator. It’s part of our intelligent marketing strategy and planning app. Test drive it for free if you’d like more guidance on planning every detail of your customer lifetime value calculations and strategy.