Wondering how to increase your email response rates?
Here’s the #1 tip:
Shorten your subject line!
There’s been a lot of buzz about Return Path’s recent analysis on email click-through rates. Using data from two years’ worth of client campaigns, here’s their discovery:
(In case you’re wondering, spaces count.)
What a great incentive to be brief!
Courtesy of Return Path’s Ed Taussig and Eunhee Lee and Tamara Gielen from Email Marketing Best Practices.
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