Scott’s presentation – 6 Myths of B2B Marketing – provided many helpful B2B marketing tips that address the changing role of the B2B marketing function in today’s digital world.
Here’s the presentation:
Here’s the quick and dirty summary of Scott’s 1-hour workshop:
And the final takeaway? B2B marketers can be creative.
The days of feature/benefit selling and data sheets and decisions made solely on cost/benefit analysis are waning. B2B buyers make emotional decisions, just like consumers, and feel personal connections with B2B brands.
So go ahead with that crazy campaign idea.
If Scott can work Marshawn Lynch (a.k.a. “Beast Mode,” the RB for the Seattle Seahawks) into his educational presentation, you can get away with your crazy campaign idea.
You’ll stand out … and your market might love you for it.
And if you work for a technology company and are looking for ways to sharpen your strategy, generate leads and enhance your sales enablement, don’t hesitate to reach out to Scott.
We’ve worked with him for years.
EVERYTHING YOU NEED FOR YOUR MARKETING PROJECT