Brand Strategy Implementation
A strategy is something you can touch; you can motivate people with it and energize people around the message.
And a great strategy is useless without a plan for execution.
Here you will create your brand strategy implementation plan by establishing your brand’s vision and big idea and determining how to deliver your brand to the marketplace, along with establishing your 12-month sequence of actions to implement your strategy in your daily marketing activities.
You’ll also be introduced to some concepts from the emerging fields of behavioral economics and data science to measure your brand’s impact in the marketplace. It’s brand science.