The Strategic Marketing Process e-Book
This free marketing e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI.
It’s a great refresher for experienced marketers, and a strong introduction to marketing for new marketers.
The 96-page e-book is a 4 megabyte PDF file that will open in a NEW window. Please disable your pop-up blocker.
If you like the ebook, you’ll love the guidance in our marketing planning and management app. Access over 1,000 pages of guidance on how to execute the Key Concepts and Steps of each chapter of the ebook.
Create a free trial account here.
For CEOs and Leadership Teams of Mid-Market Companies
Mid-market CEOs are different than their Fortune 500 and enterprise CEO counterparts. They have different resources available, different business training, different delegation styles, different use of their time and most importantly, they are thinking about different things and have different goals.
This 162-page business book explores those differences and presents solutions for the common challenges mid-market CEOs encounter. Learn how to:
- Find the hidden numbers between your P&L and balance sheet that tell you if your time, energy, risk and money are being invested wisely.
- Increase the accuracy of your managing and hiring decisions to 80%.
- Energize your people to achieve your vision by creating a galvanizing culture.
- Learn how to win mindshare to build a competitive advantage and grow sales.
This valuable how-to book explains the four concepts in detail along with twelve activities that will change the way mid-market CEOs view their business.
The 162-page e-book is a 2.1 megabyte PDF file that will open in a NEW window. Please disable your pop-up blocker.