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	<title>Marketing M.O. &#187; sales literature</title>
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		<title>How to improve your sales literature</title>
		<link>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/how-to-improve-your-literature/</link>
		<comments>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/how-to-improve-your-literature/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 15:00:00 +0000</pubDate>
		<dc:creator>John Austin</dc:creator>
				<category><![CDATA[Sales literature & tools]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales & sales process]]></category>
		<category><![CDATA[sales literature]]></category>
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		<description><![CDATA[Do you know what your prospects do with your sales literature?  Do they 1) read every last word, 2) skim and file it away, or 3) glance at it and file it away? If you answered #1, you have very special prospects!  However, most people don&#8217;t actually read sales literature.  A quick glance, a general [...]]]></description>
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