Marketing Resource Center

Search engine marketing for B to B companies

Do you want to

Optimize a website
Start search engine marketing programs like pay per click?

The Marketing M.O. can help. It's a patent-pending tool that

Walks you through search engine marketing initiatives like pay per click and how to optimize a website
Helps you focus on the right strategy
Provides guided tools to help you establish goals, evaluate conversion rates, measure your pay per click programs, optimize a website and more

Project wizard	Guided best practices	Guidebook
Provides a customized step-by-step list of the tasks for your search engine marketing project.	Word & Excel templates help you tackle each step. The Search Engine Marketing section offers best practices such as Optimize A Website & Pay Per Click Impressions.	A quick, rich intro to search engine marketing including pay per click programs and how to optimize a website.

	Create a search engine marketing plan now!
	Our strategy wizard will give you a customized plan and downloadable best practices in 3 quick steps
	Watch a :90 video
	See it in action

	Product tour
	Learn more about the Marketing M.O.

Marketing M.O. article:

Search Engine Marketing

What’s “search engine marketing” and why is everyone talking about it?

Search engine marketing is about gaining visibility when prospects search for terms related to your business. Ranking highly isn’t luck – it’s a result of solid effort in one or both categories of search engine marketing:

Organic search: Organic results are displayed in the main body of the page. When you optimize a website, you can improve your ranking for important terms (“keywords”). You can also optimize a website by building links from other important sites.
Pay per click marketing (PPC) enables you to buy listings in the “sponsored” area. Pay per click means you only pay for a listing when a prospect clicks your ad.

In search engine marketing, companies focus on driving more traffic to targeted areas of their website....

Download the rest of this article in "The Strategic Marketing Process," our free e-book that covers 29 sales & marketing subjects in just 96 succinct pages. It's a great introduction or refresher on a wide range of material. Click here to download it now.