How to Browse the Marketing Tools and Add to Projects

To view and access the 667 marketing tools in the app, click on the blue Browse Tools arrow on your homepage. Or, click the Browse Tools navigation button in the upper left. This opens the Browse Tools window.

Marketing MO Homepage

Here you can view all of the individual tools in the app. Click on a category on the left — the list of the deliverables and tasks contained in each category will display in the second column to the right.

To add to your project, select the tools and click Add Selected to Project.

Browse Marketing Tools

Your project activities will then display in a grid. To open a marketing tool, click on the Open Marketing Tool icon to the right of the name & number.

Brand Strategy Project

Here you can interact with the content and enter your responses. Make sure to save your work by clicking Save in the lower right.

Determine Brand Means Tool

Feel free to create a free trial to give it a test drive. Or, check out our screencast demos for more guidance.

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