Experienced marketers understand the importance of a strong competitive positioning and brand strategy.
In the app, create yours using the Competitive Positioning and Brand Strategy subjects. They’re the two most important elements of any long-term marketing strategy, yet few mid-market and small-market companies have the bandwidth or resources to create them.
With a strong positioning and brand strategy to guide your marketing campaigns, lead generation, and promotional activities throughout the year, you’ll likely experience:
• Higher conversion rates
• Shorter sales cycles
• Improved marketing ROI
As you’re test driving the app, select the Create a Positioning and Brand Strategy pre-built project. It’ll walk you through every step of your strategy.
Here are some of the project deliverables, along with the Determine Brand Promise interactive tool:
CAMPAIGN PLANNING TEMPLATES / MARKETING PLANS / PROJECT MANAGEMENT