Client
Area
Marketing M.O. Site Map
- Home: www.MarketingMO.com
- Contact us
- Log in
- Marketing Tips from the Trenches Blog
- Free 96-page ebook – "The Strategic Marketing Process"
Sign up for the Marketing M.O.
- Consultants & Service Firms
- Entrepreneurs
- Executives
- Marketing Directors & Sales Managers
- Aspiring Marketers
- Profile explanation
- Free trial program
Marketing M.O. Software & Product Information
- Introduction: What is the Marketing MO?
- Marketing strategy wizard
- Best practices map
- Download "The Strategic Marketing Process" free ebook
- Guarantee & testimonials
- Demos
- Frequently asked questions
- Versions
- Free trial program
Consultants & Service Companies
- Consulting tools in the Consulting M.O.
- Services you can provide
- Marketing strategy wizard
- Best practices map
- Guarantee & testimonials
- Videos
- Training & consulting program
- Frequently asked questions
- Join the Consulting M.O. program
The Strategic Marketing Process ebook
Introduction: An introduction to the strategic marketing process - What is marketing?
Part 1: Develop your strategy
- Competitive positioning
- Branding
- Pricing
- Distribution channels
- Sales process
- Marketing campaigns
- Marketing plans
Part 2: Create tools & processes
Part 3: Generate & manage customers
- Business development
- Telemarketing
- Sales management
- Direct mail
- Email marketing
- Search engine marketing
- Trade shows
- Publicity
- Customer retention
- Traditional media
- Online advertising
Part 4: Support tools
- Customer lifetime value
- Vendor selection
- Return on investment
- Graphic design & copywriting
- Recruiting
Conclusion: What happens next?
Marketing Resource Center
- Resources section home page
- Marketing plans
- Company name
- Search engine marketing (pay per click advertising, website optimization)
- Internet marketing for small business
- Small business CRM
- How to write a marketing plan
- Email marketing
- Business internet marketing
- Website design
- Branding strategy
- Marketing materials
- Outbound telemarketing
Marketing M.O. - General
Marketing tools included in the Marketing M.O.
Develop your strategy
- Competitive positioning strategy, value proposition
- Brand strategy template
- Distribution strategy for distribution channels
- Price calculator
- Sales process template
- Marketing plan template
- Marketing campaign strategy & plan
Launch campaigns to generate & manage customers
- Search marketing, website optimization, PPC campaigns
- Email marketing
- Online advertising
- Direct mail campaigns
- Telemarketing campaigns
- Publicity, RSS, blogs
- Trade show plan, event plan, webinars
- Print, radio, TV, outdoor advertising
- Sales management forms
- Business development & strategic partnerships
Creative materials & processes
- Company name
- Marketing messages
- Corporate identity
- Sales literature and tools
- Website template
- Customer relationship management (CRM)
Additional tools
