Create Strong & Succinct Marketing Messages

Evaluate Your Current Messages

Use our tools to evaluate the strength of your current marketing messages and determine if they need improvement.

Write an Effective Elevator Pitch

Communicate your company, product or service value and entice your listener to seek more information in a 30 second verbal pitch.

Create Your Marketing Positioning Statements 

Your marketing positioning statements are statements of various lengths – 25, 50 and 100 words – for use as core messages that fit a variety of materials. The shorter statements focus on the value and brand position. Longer statements add features and benefits.

Use Our Marketing Messages Development Tools

You’ll receive step-by-step guidance for planning every detail of your marketing messages, starting with a high-level messages audit all the way down to planning the details of your requirements, writing your messages, and determining where to use them.