I’m not a fan of corporate jargon, but SWOT is an important one that’s useful for businesses of all sizes.

What is it?  When you’re doing a SWOT analysis, you’re brainstorming about Strengths, Weaknesses, Opportunities & Threats in a particular business scenario. You can use SWOT to analyze

• Your competition
• Your distribution strategy
• Your marketing strategy
• An individual deal with a customer, partner or distributor
• Capital-raising strategies
• Other growth strategies

So how do you do it?  Here are instructions and downloadable forms — courtesy of Lyndsay Swinton from Management for the Rest of Us.