#1 is really important if you’re planning on generating leads from the internet. #2 is important if you’ll enter markets that speak multiple languages. Chevy learned that lesson the hard way with the Nova (which means “no go” in Spanish.) Or was that just an urban legend? Either way, it illustrates your point.

1) Understand how searchable it is (you don’t have to pick a name that IS searchable, but do a search on Google, and you’ll see what you’ll be up against if you do try to make it searchable.

2) Know what it means in other languages if you use any interesting or novel words. Saves lots of embarassment later.

Thanks for the post, much enjoyed.