Comments on: How to determine an effective sample size http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/ Intelligent Marketing Managment Mon, 06 Feb 2012 19:02:38 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Will Lowering Prices Increase Profits? | Marketing M.O. http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/comment-page-1/#comment-1305 Will Lowering Prices Increase Profits? | Marketing M.O. Sat, 21 Jan 2012 02:45:14 +0000 http://marketingmo.com/wp/?p=47#comment-1305 [...] your questions based on your relationships and how you decide to position the survey. Shoot for a statistically significant number, and summarize your [...] [...] your questions based on your relationships and how you decide to position the survey. Shoot for a statistically significant number, and summarize your [...]

]]> By: Market Research: What Do Your Customers Want? - Cardinal RulesCardinal Rules http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/comment-page-1/#comment-1294 Market Research: What Do Your Customers Want? - Cardinal RulesCardinal Rules Thu, 05 Jan 2012 05:03:04 +0000 http://marketingmo.com/wp/?p=47#comment-1294 [...] Include a large pool of people in your surveying to ensure a statistically valid result. Average response rate seems to be 10 – 30%. The blog marketing [m.o.] has a good, brief post on sampling size. [...] [...] Include a large pool of people in your surveying to ensure a statistically valid result. Average response rate seems to be 10 – 30%. The blog marketing [m.o.] has a good, brief post on sampling size. [...]

]]> By: Do You Know What Your Customers Want? | | Cardinal RulesCardinal Rules http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/comment-page-1/#comment-1293 Do You Know What Your Customers Want? | | Cardinal RulesCardinal Rules Thu, 05 Jan 2012 05:00:32 +0000 http://marketingmo.com/wp/?p=47#comment-1293 [...] Include a large pool of people in your surveying to ensure a statistically valid result. Average response rate seems to be 10 – 30%. The blog marketing [m.o.] has a good, brief post on sampling size. [...] [...] Include a large pool of people in your surveying to ensure a statistically valid result. Average response rate seems to be 10 – 30%. The blog marketing [m.o.] has a good, brief post on sampling size. [...]

]]> By: Nunya http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/comment-page-1/#comment-1053 Nunya Tue, 07 Sep 2010 19:07:56 +0000 http://marketingmo.com/wp/?p=47#comment-1053 "For example, if 45% of your survey respondees choose a particular answer and you have a 5% (+/- 5) margin of error, then you can assume that 40%-50% of the entire population will choose the same answer." OH REALLY??? So you're advising people to pull numbers out of their ass if they are somehow unable to get enough respondees? “For example, if 45% of your survey respondees choose a particular answer and you have a 5% (+/- 5) margin of error, then you can assume that 40%-50% of the entire population will choose the same answer.”

OH REALLY???

So you’re advising people to pull numbers out of their ass if they are somehow unable to get enough respondees?

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]]> By: Will Lowering Prices Increase Profits? - Marketing M.O. http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/comment-page-1/#comment-16 Will Lowering Prices Increase Profits? - Marketing M.O. Tue, 21 Jul 2009 18:03:43 +0000 http://marketingmo.com/wp/?p=47#comment-16 [...] your questions based on your relationships and how you decide to position the survey. Shoot for a statistically significant number, and summarize your [...] [...] your questions based on your relationships and how you decide to position the survey. Shoot for a statistically significant number, and summarize your [...]

]]> By: How to Measure Customer Loyalty - Marketing M.O. http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/comment-page-1/#comment-17 How to Measure Customer Loyalty - Marketing M.O. Thu, 25 Jun 2009 00:39:42 +0000 http://marketingmo.com/wp/?p=47#comment-17 [...] What is your response rate? Is it large enough to create an accurate sample? [...] [...] What is your response rate? Is it large enough to create an accurate sample? [...]

]]> By: An Overview of Using Surveys for Market Research | The BizJournal at smbZen http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/comment-page-1/#comment-15 An Overview of Using Surveys for Market Research | The BizJournal at smbZen Tue, 31 Mar 2009 05:12:04 +0000 http://marketingmo.com/wp/?p=47#comment-15 [...] the samples size is another critical step in conducting survey based market research. MarkingMo.com says there are four criteria to consider when determining sample size. 1. Population: The reach or [...] [...] the samples size is another critical step in conducting survey based market research. MarkingMo.com says there are four criteria to consider when determining sample size. 1. Population: The reach or [...]

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