Comments on: How to calculate customer lifetime value http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/ Intelligent Marketing Managment Mon, 06 Feb 2012 19:02:38 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: maurice miller http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/comment-page-1/#comment-1273 maurice miller Tue, 13 Dec 2011 18:12:48 +0000 http://marketingmo.com/wp/?p=36#comment-1273 Have a question What would be my the expected profit for 500 customers? Worked several ways any sugesstions? Car % Sold Per Sale Profit Per Sale VW Golf 25% $1,000 Saab 15% $2,000 Mercedes 35% $12,000 Jaguar 25% $1,200 BMW 10% $400 Sum 110% Have a question What would be my the expected profit for 500 customers? Worked several ways any sugesstions?

Car % Sold Per Sale Profit Per Sale
VW Golf 25% $1,000
Saab 15% $2,000
Mercedes 35% $12,000
Jaguar 25% $1,200
BMW 10% $400
Sum 110%

]]> By: mohsen http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/comment-page-1/#comment-1265 mohsen Mon, 05 Dec 2011 18:06:26 +0000 http://marketingmo.com/wp/?p=36#comment-1265 would you please send me it to me.thank you vert much would you please send me it to me.thank you vert much

]]> By: Tony http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/comment-page-1/#comment-1240 Tony Mon, 14 Nov 2011 07:28:18 +0000 http://marketingmo.com/wp/?p=36#comment-1240 Would you please send me the Excel worksheet. Thanks. Would you please send me the Excel worksheet. Thanks.

]]> By: Blaze http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/comment-page-1/#comment-1119 Blaze Sat, 19 Feb 2011 19:51:00 +0000 http://marketingmo.com/wp/?p=36#comment-1119 I would appreciate if you could send me the sheet :D I would appreciate if you could send me the sheet :D

]]> By: somayeh safari http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/comment-page-1/#comment-1052 somayeh safari Mon, 06 Sep 2010 06:16:06 +0000 http://marketingmo.com/wp/?p=36#comment-1052 i want to calculate clv for core-customers of my compny and i need some help.for example what is the metric of average time between to orders ,day , month or year?&how can i calculate discount rate? if possible please help me .thanks i want to calculate clv for core-customers of my compny and i need some help.for example what is the metric of average time between to orders ,day , month or year?&how can i calculate discount rate? if possible please help me .thanks

]]> By: Almost half of CMOs don't understand retention and profitability metrics. | Intelligent Marketing Management http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/comment-page-1/#comment-8 Almost half of CMOs don't understand retention and profitability metrics. | Intelligent Marketing Management Wed, 06 May 2009 19:35:52 +0000 http://marketingmo.com/wp/?p=36#comment-8 [...] is this: if almost half of Fortune 500 marketing leaders don’t know important metrics like customer lifetime value, customer retention and profitability, it’s a good bet that most of your clients don’t [...] [...] is this: if almost half of Fortune 500 marketing leaders don’t know important metrics like customer lifetime value, customer retention and profitability, it’s a good bet that most of your clients don’t [...]

]]> By: Almost half of CMOs don't understand retention and profitability metrics. http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/comment-page-1/#comment-7 Almost half of CMOs don't understand retention and profitability metrics. Fri, 30 Jan 2009 01:05:22 +0000 http://marketingmo.com/wp/?p=36#comment-7 [...] is this: if almost half of Fortune 500 marketing leaders don’t know important metrics like customer lifetime value, customer retention and profitability, it’s a good bet that most of your clients don’t [...] [...] is this: if almost half of Fortune 500 marketing leaders don’t know important metrics like customer lifetime value, customer retention and profitability, it’s a good bet that most of your clients don’t [...]

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