http://www.marketingmo.com/how-to-articles/interactive-marketing/new-to-b2b-internet-marketing-start-with-content/ Marketing process, tips and marketing strategy Thu, 04 Mar 2010 20:14:02 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.marketingmo.com/how-to-articles/interactive-marketing/new-to-b2b-internet-marketing-start-with-content/comment-page-1/#comment-58 Hammond Mon, 22 Jun 2009 01:38:23 +0000 http://marketingmo.com/wp/?p=118#comment-58 There is obviously a lot to know about this. I think you made some good points in Features also. There is obviously a lot to know about this. I think you made some good points in Features also.

]]> http://www.marketingmo.com/how-to-articles/interactive-marketing/new-to-b2b-internet-marketing-start-with-content/comment-page-1/#comment-59 The changing face of marketing | Intelligent Marketing Management Thu, 07 May 2009 23:26:31 +0000 http://marketingmo.com/wp/?p=118#comment-59 [...] the message is geared toward B2C brands, it’s applicable to B2B companies: Start with content and continue a [...] [...] the message is geared toward B2C brands, it’s applicable to B2B companies: Start with content and continue a [...]

]]> http://www.marketingmo.com/how-to-articles/interactive-marketing/new-to-b2b-internet-marketing-start-with-content/comment-page-1/#comment-57 Steven Woods Mon, 22 Dec 2008 16:39:04 +0000 http://marketingmo.com/wp/?p=118#comment-57 You're definitely on point with regards to content. A lot of B2B marketers have been getting great value out of approaching their prospects' buying cycles from a nurturing perspective - leads may not close right away, but that's not because they are bad leads, just bad timing - nurturing over time allows the buyers to close when they are ready. Great content, whether in blogs, whitepapers, or events, is key to keeping their interest during the nurture cycle. You’re definitely on point with regards to content. A lot of B2B marketers have been getting great value out of approaching their prospects’ buying cycles from a nurturing perspective – leads may not close right away, but that’s not because they are bad leads, just bad timing – nurturing over time allows the buyers to close when they are ready. Great content, whether in blogs, whitepapers, or events, is key to keeping their interest during the nurture cycle.

]]> http://www.marketingmo.com/how-to-articles/interactive-marketing/new-to-b2b-internet-marketing-start-with-content/comment-page-1/#comment-56 Eamon Sat, 06 Dec 2008 10:16:07 +0000 http://marketingmo.com/wp/?p=118#comment-56 Useful post. My experience is that the cliche 'content is king' is quite true and invaluable. And in order to be able to create great content in the first place, it's necessary to read-read-read .. Useful post. My experience is that the cliche ‘content is king’ is quite true and invaluable. And in order to be able to create great content in the first place, it’s necessary to read-read-read ..

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