Comments on: How to design an integrated marketing campaign http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/ Marketing process, tips and marketing strategy Tue, 07 Sep 2010 19:07:56 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Generating B2B Sales Leads | Marketing M.O. http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/comment-page-1/#comment-1032 Generating B2B Sales Leads | Marketing M.O. Wed, 18 Aug 2010 14:41:25 +0000 http://www.marketingmo.com/?p=1911#comment-1032 [...] Finally, be sure to include telemarketing. Why? The heyday of telemarketing is long gone, but as people grow wary of digital marketing, the human touch is becoming more and more effective when used as one element in a larger, integrated campaign. [...] [...] Finally, be sure to include telemarketing. Why? The heyday of telemarketing is long gone, but as people grow wary of digital marketing, the human touch is becoming more and more effective when used as one element in a larger, integrated campaign. [...]

]]> By: The Lost Art of Telemarketing | Marketing M.O. http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/comment-page-1/#comment-908 The Lost Art of Telemarketing | Marketing M.O. Tue, 09 Feb 2010 20:14:34 +0000 http://www.marketingmo.com/?p=1911#comment-908 [...] That’s easy: Use telemarketing to handle a simple, single task that’s part of a larger, integrated marketing campaign. [...] [...] That’s easy: Use telemarketing to handle a simple, single task that’s part of a larger, integrated marketing campaign. [...]

]]> By: jsagar http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/comment-page-1/#comment-883 jsagar Tue, 26 Jan 2010 19:04:43 +0000 http://www.marketingmo.com/?p=1911#comment-883 Marty - Do you have any case studies showing increased response rates for email and direct mail when using Purlem? Jim Marty – Do you have any case studies showing increased response rates for email and direct mail when using Purlem?

Jim

]]> By: Marty Thomas http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/comment-page-1/#comment-853 Marty Thomas Tue, 19 Jan 2010 17:54:19 +0000 http://www.marketingmo.com/?p=1911#comment-853 Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when "Jim" visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding. Learn more at: http://purlem.com. Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim” visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding. Learn more at: http://purlem.com.

]]>