Comments on: Marketing is strategy, not an afterthought http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/ Intelligent Marketing Managment Mon, 06 Feb 2012 19:02:38 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: TY ROBINSON http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/comment-page-1/#comment-934 TY ROBINSON Sat, 08 May 2010 00:49:05 +0000 http://www.marketingmo.com/?p=1955#comment-934 Hi , Your tools look fantastic. I am unsure though about how to buy these tools and what you get. My main interests are strategic marketing planning and marketing planing etc Hi ,

Your tools look fantastic. I am unsure though about how to buy these tools and what you get. My main interests are strategic marketing planning and marketing planing etc

]]> By: Wan Ling http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/comment-page-1/#comment-899 Wan Ling Mon, 01 Feb 2010 06:34:07 +0000 http://www.marketingmo.com/?p=1955#comment-899 I agree. Too often, I get fielded jobs that are more marcom than strategic marketing, even by seasoned recruiters/headhunters. We need more discussion in the field that A&P serves strategic marketing, not the other way round. Thanks for the article! I agree. Too often, I get fielded jobs that are more marcom than strategic marketing, even by seasoned recruiters/headhunters. We need more discussion in the field that A&P serves strategic marketing, not the other way round.

Thanks for the article!

]]> By: Matthew T. Grant http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/comment-page-1/#comment-884 Matthew T. Grant Tue, 26 Jan 2010 19:12:07 +0000 http://www.marketingmo.com/?p=1955#comment-884 I found this article a very clear and spot-on description of the challenges marketing folks face in a B2B company and would say that the challenges don't stop when the organization breaks $100 million. I've seen organizations at $500 million who were willing to reduce the marketing function from 15 people to 2 in the name of "cost cutting." I found this article a very clear and spot-on description of the challenges marketing folks face in a B2B company and would say that the challenges don’t stop when the organization breaks $100 million. I’ve seen organizations at $500 million who were willing to reduce the marketing function from 15 people to 2 in the name of “cost cutting.”

]]> By: jsagar http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/comment-page-1/#comment-882 jsagar Tue, 26 Jan 2010 18:45:06 +0000 http://www.marketingmo.com/?p=1955#comment-882 Reff - Good point. Maybe it would have been more appropriate for me to include "a Strategy" or "part of Strategy" in the title. The point I wanted to drive home is that CEOs respect strategic business functions, but most SMB CEOs don't view marketing as strategic. Enlightened companies like salesforce.com do, and did when they were an SMB. Jim Reff – Good point. Maybe it would have been more appropriate for me to include “a Strategy” or “part of Strategy” in the title. The point I wanted to drive home is that CEOs respect strategic business functions, but most SMB CEOs don’t view marketing as strategic. Enlightened companies like salesforce.com do, and did when they were an SMB.

Jim

]]> By: Reff http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/comment-page-1/#comment-881 Reff Tue, 26 Jan 2010 18:14:46 +0000 http://www.marketingmo.com/?p=1955#comment-881 Nice post! Marketing includes strategy, planning, execution and insights (which feeds back into strategy). So I wouldn't say Marketing "is" strategy since its domain is far broader, but I wholeheartedly agree that too many marketers are focused on doing things faster (focusing on the how) without taking the time to ensure their products are innovative and valuable in the eyes of the customer (the what). Faster execution of a email campaign that's pointed at the wrong segment (perhaps with the wrong product) just gets you to fail faster. Nice post! Marketing includes strategy, planning, execution and insights (which feeds back into strategy). So I wouldn’t say Marketing “is” strategy since its domain is far broader, but I wholeheartedly agree that too many marketers are focused on doing things faster (focusing on the how) without taking the time to ensure their products are innovative and valuable in the eyes of the customer (the what). Faster execution of a email campaign that’s pointed at the wrong segment (perhaps with the wrong product) just gets you to fail faster.

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