Comments on: Create a "back of the napkin" marketing plan http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/ Marketing process, tips and marketing strategy Tue, 07 Sep 2010 19:07:56 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Are You Investing Enough in Your Current Clients? | Intelligent Marketing Management http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/comment-page-1/#comment-90 Are You Investing Enough in Your Current Clients? | Intelligent Marketing Management Thu, 07 May 2009 23:29:12 +0000 http://www.marketingmo.com/?p=1296#comment-90 [...] you’re writing a marketing plan, deliver a roadmap that identifies and recommends the most effective ways to spend their (usually [...] [...] you’re writing a marketing plan, deliver a roadmap that identifies and recommends the most effective ways to spend their (usually [...]

]]> By: Jim Sagar http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/comment-page-1/#comment-89 Jim Sagar Wed, 21 Jan 2009 01:31:08 +0000 http://www.marketingmo.com/?p=1296#comment-89 'Chelle, Yes, you're exactly right about starting small, one step at a time, with marketing planning. It's intimidating the first (and sometimes second) time through, so it's easy for small businesses to skip. Even some bigger businesses operate with only a budget, not a plan! ‘Chelle,

Yes, you’re exactly right about starting small, one step at a time, with marketing planning. It’s intimidating the first (and sometimes second) time through, so it’s easy for small businesses to skip. Even some bigger businesses operate with only a budget, not a plan!

]]> By: Miles Technologies http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/comment-page-1/#comment-87 Miles Technologies Tue, 20 Jan 2009 18:22:16 +0000 http://www.marketingmo.com/?p=1296#comment-87 This is a great start for any sized business! Although many small to midsized businesses are in fact stretched for time and resources, a marketing plan is still essential to maintaining growth and profitability. Many businesses who find themselves in a rush or without an in-house marketing team may benefit from a enlisting the help of a marketing solutions provider to develop a comprehensive plan with long term and short term goals, and also to measure the success of marketing efforts and where necessary, adjust tactics accordingly. This is a great start for any sized business! Although many small to midsized businesses are in fact stretched for time and resources, a marketing plan is still essential to maintaining growth and profitability. Many businesses who find themselves in a rush or without an in-house marketing team may benefit from a enlisting the help of a marketing solutions provider to develop a comprehensive plan with long term and short term goals, and also to measure the success of marketing efforts and where necessary, adjust tactics accordingly.

]]> By: 'Chelle Parmele http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/comment-page-1/#comment-88 'Chelle Parmele Thu, 15 Jan 2009 16:56:16 +0000 http://www.marketingmo.com/?p=1296#comment-88 Great article! <i>many small to midsize businesses are stretched for time and are thin on resources, so they skip this planning process. </i> This is so true and something we've spent a lot of time preaching and talking about. When we updated our Marketing Plan Pro software, which you kindly mentioned above, we relied heavily on John Jantsch and his wonderful Duct Tape Marketing idea of making planning fast and effective. Narrowing down the process -time wise -and then putting the plan into action. Much like you explained above. I think if you can get people to understand they can start small and build from there, it takes a lot of the stress off them. They start to realize they might be able to actually do this marketing plan thing. It's a great empowering moment for people. Great article!

many small to midsize businesses are stretched for time and are thin on resources, so they skip this planning process.

This is so true and something we’ve spent a lot of time preaching and talking about. When we updated our Marketing Plan Pro software, which you kindly mentioned above, we relied heavily on John Jantsch and his wonderful Duct Tape Marketing idea of making planning fast and effective. Narrowing down the process -time wise -and then putting the plan into action. Much like you explained above.

I think if you can get people to understand they can start small and build from there, it takes a lot of the stress off them. They start to realize they might be able to actually do this marketing plan thing.

It’s a great empowering moment for people.

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