How-To Articles

Your Behind-the-Scenes Chief Marketing Officer...

Check out our new marketing strategy & planning app.

 

How to implement "The Long Tail"

If you’ve read Chris Anderson’s The Long Tail: Why the Future of Business Is Selling Less of More, you’re probably thinking about ways to implement his recommendations in your business.  This post by Guy Kawasaki, The Wrong Tail:  A Checklist for Long-Tail Implementations, is a great place to start.

And if you haven’t read The Long Tail, Guy explains why you should.

Chris Anderson (the editor-in-chief of Wired Magazine) also offers up more insight on his site, www.thelongtail.com.

Share and Enjoy:
  • Facebook
  • Twitter
  • LinkedIn
  • Google Bookmarks
  • StumbleUpon
 

Previous post:

Next post:

 

Your Behind-the-Scenes Chief Marketing Officer...

Check out our new marketing strategy & planning app.