Shorten your subject line!
There’s been a lot of buzz about Return Path’s recent analysis on email click-through rates. Using data from two years’ worth of client campaigns, here’s their discovery:
Subject lines with fewer than 50 characters generated a 75% higher click-through rate than subject lines with 50 characters or more.
(In case you’re wondering, spaces count.)
What a great incentive to be brief!
Courtesy of Return Path’s Ed Taussig and Eunhee Lee and Tamara Gielen from Email Marketing Best Practices.
