Comments on: Who's doing a great job with direct mail? Google.

By: Ed

Ed — Tue, 31 Aug 2010 19:22:17 +0000

Wow, imagine if Google created their own direct mail component to go with gmail, adwords, and GoogleTV. They could own the advertising world.

By: Bob

Bob — Thu, 03 Jun 2010 15:05:01 +0000

Who is producing Google’s direct mail program or are they doing it in-house?

By: Jim

Jim — Mon, 11 May 2009 15:49:54 +0000

Good point, Lars. As I mentioned, we do advertise on Google. We’d recently stopped all of our Adwords campaigns while we prepared for our new product launch … so it’s pretty saavy of them to connect with customers that have reduced their recency, frequency or size of purchases.

By: Lars Crama

Lars Crama — Mon, 11 May 2009 10:26:42 +0000

Now that’s an example of true cross channel capabilities. Google teaching the basic laws of direct marketing to improve online customer experience…
My question is… how unsolicited was this message really? I presume you have a billing relation with google? Seems they got their targeting right!