The Marketing MO strategy and planning app current contains two types of reports – a Project Status report and Project Content report. You can access them from your Project Details screen. A Project Status report outputs all of the activities of your project and their status into a PDF. A Project Content report outputs all of…Read More
One of our greatest challenges as marketers is selling the value of “marketing” to our non-marketing business executives. Since many of the executives of small to mid-market companies view marketing as an expense instead of an investment, it’s challenging to gain their buy-in for our ideas, and to get budget approval for our campaigns. One…Read More
A good marketing campaign plan forces you to think through all of the details of the campaign: • Business goals • Target audience • Creative • Offer • Budget, metrics & ROI • Testing • Fulfillment To create a detailed campaign plan in the app, use tools 6.1 through 6.5 from the Marketing Campaigns subject….Read More
Experienced marketers understand the importance of a strong competitive positioning and brand strategy. In the app, create yours using the Competitive Positioning and Brand Strategy subjects. They’re the two most important elements of any long-term marketing strategy, yet few mid-market and small-market companies have the bandwidth or resources to create them. With a strong positioning…Read More
On the surface, it sounds like these terms refer to the same thing, right? Not true. While many organizations use these terms interchangeably, they refer to different elements of the revenue generation process. The Software Advice website recently published a two-part whiteboard session with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation…Read More
To view and access the 667 marketing tools in the app, click on the blue Browse Tools arrow on your homepage. Or, click the Browse Tools navigation button in the upper left. This opens the Browse Tools window. Here you can view all of the individual tools in the app. Click on a category on the left — the…Read More
When you’re starting out with Marketing MO, you can preview the tools in the Browse Tools view. To interact with them, you must access them from a project. One option is to create a pre-built project. Step 1: Create your pre-built project Click on the New Project button on the homepage or in the main…Read More
Marketing MO is a marketing strategy and planning app. Use it to define marketing strategies, create campaign plans, measure marketing investments and design and manage marketing projects. To get feel for how it works during your free trial, try: Browsing the marketing tools: 30 subjects; 247 deliverables; 667 marketing tools Opening a pre-built marketing project to access…Read More
Our new marketing strategy and planning app is now live. From the app, you can: Access pre-built marketing projects (with all the tasks and guidance already in the project) Browse through 665 guided marketing tools – over 1,000 pages of how-to content Download 144 programmed spreadsheets for all the complex marketing calculations Create detailed brand…Read More
Our beta program for our new marketing strategy and planning app is coming to a close. Thanks to everyone who has requested an invite! We capped our invite list at 1,000, so if you didn’t receive an invite, you’ll have an opportunity to preview the app with a free trial once we go live. We’ll…Read More
Marketing automation requires more than just software; it requires people to interact with leads as they’re nurtured through the revenue generation process. But who should interact with them? Marketers? Expensive sales reps? In this final segment of Software Advice’s 3-part educational whiteboard session, Jon Miller, VP of Marketing at Marketo, talks about their Sales Development…Read More
Branding is a bit of a mystery for many small to mid-market (SMB) companies. There are many opinions and methods as to how best approach it. Top creative agencies have their own “proprietary” methods for crafting a brand strategy. They have to, in order to position themselves against competing agencies. They use cool-looking graphics: circles, triangles,…Read More
Revamping your company’s website can be challenging, especially if you’ve never tackled this type of project before. OK, honestly, if you’ve never done it before it can be a nightmare. But I’m trying to be helpful here …. These days, most business buyers and potential partners will review your site before they do business with…Read More
If you’re a B2B marketer, the main focus of your job is probably generating leads for your sales team. It’s common for B2B marketers of small to mid-size companies struggle to produce qualified sales leads because they don’t have a strong understanding of the nuances of selling B2B products and services. The more complex of…Read More
Revenue is down and you need to take action. In a slow economy, it’s reasonable to assume that if you were to lower your prices, you’d sell more and increase revenue and profits. But is this always true? Maybe, or maybe not. The untrained business person might feel that this was the best pricing strategy,…Read More
It’s the New Year–time to review last year’s marketing efforts and determine what worked and what didn’t–and set your goals for the New Year. Most small to midsize companies have a marketing budget but no formal marketing plan. If that’s you, turn over a new leaf and outline your plan. You have a far greater…Read More
How much time do you think your sales reps spend actively selling? 80% of their time? 60% of their time? Actually, average sales reps spend only about 23% of their time actively selling — 10.3 hrs/week.* Here’s what they’re doing the rest of the time: Writing proposals Strategizing internally Traveling Creating sales reports Attending sales…Read More
Last week Jim talked about the unglamorous but important topic of distribution channels. It’s one of the “4 Ps” (“placement”), but many marketers and smaller companies don’t think about it as often as they should. It’s potentially the most important strategy in your arsenal. When you sell a physical product, it’s easy to keep distribution strategy…Read More
What’s a good way to understand how marketing automation works? Have a company explain how it successfully uses marketing automation software in its revenue generation process. Better yet, how about hearing it directly from a leading marketing automation vendor? Marketo does exactly that – explaining in the embedded video below how they use their own…Read More