Early in my career, the marketing and advertising functions were pretty straightforward. Big companies hired ad agencies to create their big ideas and push them out via print, radio and TV. Most small to mid-size companies didn’t focus on the big idea, since the agencies that created them were out of their budget range. Instead,…Read More
Return on investment (ROI) is a measure of the profit earned from each investment. Like the “return” (or profit) that you earn on your portfolio or bank account, it’s calculated as a percentage. In simple terms, the ROI formula is: (Return – Investment) Investment It’s typically expressed as a percentage, so multiply your result by…Read More
A couple of times per day we check our Real-Time visitor report in Google Analytics. The report itself isn’t very valuable for us, but it’s fun to see new visitors arriving in real-time, along with the traffic source, content they’re viewing and location. Google’s even added a feature displaying desktop versus mobile device visitors. Anyway,…Read More
Here’s a list of the updates to the app in February. Autosave Many of you have asked for an autosave feature, so you won’t lose any work if you accidentally close an exercise before saving, or if you lose your internet connection while working in an exercise. Autosave is now live – here’s how it…Read More
Yesterday, I attended Neil Patel’s webinar – How to Create a Content Marketing Strategy That Won’t Put You to Sleep. For those of you who don’t know Neil, he’s a co-founder of KISSmetrics and Crazy Egg, and one of the most respected and visible internet marketers out there. KISSmetrics is a powerful analytics tool that we plan…Read More
Some of you have been asking to keep apprised of the new content, features and functionality as we release it, so we’ll now post a monthly update here in the blog. We’ll still notify you of major releases via email and through the messaging module in your account. Plans for Download In late December 2012,…Read More
Today, we officially released the 2nd edition of our popular ebook – The Strategic Marketing Process – How to Structure Your Marketing Activities to Achieve Better Results. The 96-page guide defines a marketing process for marketers at small to midsize companies to use to add structure to their daily, monthly and annual marketing and sales activities…Read More
Today we released a new version of Marketing MO, and we think you’re going to like it. Here’s a quick demo explaining the new features: What’s New From your new homepage, you can download over 300 step-by-step marketing plans outlining how to tackle common marketing challenges. The plans contain a: Sequence of tasks for completing…Read More
Last week our friend and colleague, Scott Salkin of IDS Technology Marketing, held a lunch and learn for the members of the Arizona Technology Council. Scott’s presentation – 6 Myths of B2B Marketing – provided many helpful B2B marketing tips that address the changing role of the B2B marketing function in today’s digital world. Here’s…Read More
What are B2B inbound marketers struggling with? Creating engaging and provocative content. 80% of B2B marketing and sales professionals feel that their demand generation campaigns are ineffective, according to Corporate Visions, who published this finding in their Q2 2012 Marketing and Sales Messaging report. B2B content strategy is a real pain point for most marketers. Most feel…Read More
A marketing ROI calculation is a powerful tool for marketers. It’s a great practice to project return on investment for your marketing campaigns, and then determine your actual ROI after the campaign is complete. This forces you to think through all of the important details that affect your final result: your conversion rates at each…Read More
Marketing MO is a web app that gives resource-deprived marketers the tools and guidance to successfully create and manage almost any type of marketing strategy and campaign. Check out our new demo below – the 2-minute overview will show you how the app works. To test it live, create a free preview account.
Today, we released new functionality that will allow you to: Add users to your account Assign and notify other users of activities to complete Collaborate via email through the app Access detailed To Do reports Adding Users to Your Account To add users, go to My Account > Account Users in the upper right. Here…Read More
It’s important for marketers to keep abreast of the new innovations in our field. Marketing automation software is one of them, and as we explore how to apply it to our marketing activities, it’s critical to understand how it works and the true value that it provides. Below is part two of the Software Advice website’s two-part…Read More
B2B marketers don’t own the quarterly revenue target. That responsibility belongs to the VP of Sales. Most of us B2B marketers are focused on generating leads, leads and more leads. As long as we produce our lead targets, we’ve done our job, right? It’s the sales team’s responsibility to reap the harvest from the seeds…Read More
Your marketing reports output all of the responses that you’ve entered into the app while you’re creating your marketing strategies and plans. Default reports include the Marketing MO logo, green table headers, and templated introduction language. You have the ability to change all of these to customize your reports. Here’s how: To add your own logo,…Read More
Experienced B2B marketers understand that most of us are fighting a two-front battle: one with the market and one with the executive team. Penetrating the market to generate leads, win customers and earn mindshare is difficult enough. Brian Carroll, of the B2B Lead Roundtable Blog, summed up the B2B marketer’s challenge perfectly in a recent…Read More