For many years, direct mail has been an important marketing medium. Even though many companies have turned to social media, email and internet marketing, a targeted and well-produced mail campaign can still be highly effective. Direct mail campaigns can be used to generate leads, promote special offers, support other campaigns, communicate with customers and raise…Read More
Over the past decade, there’s been a big push for marketers to improve their use of financial metrics, especially marketing ROI calculations. This enables them to better communicate with the rest of their executive team. Instead of speaking in terms of brand awareness, conversion rates and leads generated, marketers have been focused on speaking in…Read More
Marketing and sales have changed over the last few years. People no longer trust company-sponsored advertisements. Digital media presents a dizzying array of choices for reaching customers who are becoming harder to influence. The solution for the small to midsize company isn’t a new marketing tactic or social media channel or to “sell harder.” The solution…Read More
We’re excited to announce that our new online course – Strategic Marketing for the SME – is now live! This course enables company stakeholders to design sophisticated marketing strategies using the same techniques as the big agencies and Fortune 500. The course guides viewers through the essential elements of any long-term strategic marketing plan. Creating an…Read More
How do prospects decide to purchase your product or service? Does a single decision maker find a product or service and buy on the spot, or does s/he go through many steps and approvals first? Perhaps there are multiple people or departments involved in the decision, each with their own needs? Your sales process management…Read More
Thank you to all of our beta participants! The private beta for our upcoming new marketing planning and management app is now closed. We received more requests than slots available, so unfortunately we were not unable to grant test accounts to all requesters. Next Steps We will notify everyone when the new final product is ready for…Read More
With all the focus on digital marketing these days, it’s easy to overlook an old trusted medium that can play an important role in your marketing mix. Direct mail isn’t dead. If you’ve been in the marketing field for 20 or more years, you probably have plenty of experience using direct mail. The trick for…Read More
Marketers have used traditional media such as print, radio, TV, yellow pages and even outdoor ads to reach consumer markets for the last 50 to 100 years. Traditional media can also play a role in the marketing mix for many B2B companies. These media often reach a broad audience and thus can be relatively expensive….Read More
The phrase “cold calling” sends chills down the spines of many business people. It’s often viewed as an intimidating, difficult, and boring process … and that means it doesn’t get done as often as it should. Telemarketing for B2B helps companies reach a group of targeted prospects or customers to communicate a message, gather feedback,…Read More
Do you know many companies that can sell their product or service without literature or other supporting materials? It’s tough to do. Sales literature and tools help you communicate and strengthen your messages. They’re also known as “marketing communications” or “collateral” and they may include: Company brochures Product data sheets Case studies White papers PowerPoint…Read More
You’ve probably seen quite a few marketing materials such as brochures, websites and ads that are dull, uninspiring, and worst of all, confusing. Good copywriting and graphic design create powerful communications with your market. They help a creative vision and message resonate with your audience. Having talented writers and designers is the first step. But…Read More
If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in your branding efforts. Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for a…Read More
Pricing is one of the “4Ps” of marketing, yet for many marketers, it’s a bit of a black art. Your price plays an important role in the psychology of your buyer. It can work to enhance your positioning and brand, or to dilute it. Here are two common reactions to different price points: “If it’s…Read More
A new year brings new opportunities … both in life and in business. For many marketers, a new year, new quarter or new month is a time to start with a fresh approach to building brand awareness, creating new campaigns, and generating leads and sales. Good planning is essential to creating successful marketing programs, but…Read More
There’s an old saying in business that people buy from people. If that’s the case, it’s a good idea to get people together as often as possible! Trade show and event marketing is a great way to get people together with common interests to achieve a goal. B2B and B2C marketers use trade shows and…Read More
Bumpies Protectors Enters the Highly Competitive Smartphone Case Market A new product launch can be both exhilarating and terrifying. For startups, the emotions are even more intense; the launch often determines the ultimate success or failure of the company. We ran across a cool product that we really liked – smartphone protection without the…Read More
You may have noticed that we recently updated our website and app styling. In addition to the new look, we’re happy to announce that we’re now offering access to the Marketing MO Virtual Marketing Team. Our team of designers, developers, copywriters, marketing managers and strategists are now available to support your existing team. You can…Read More
B2B marketing has historically been driven by “interruption marketing” – sales reps making cold calls, firing off cold emails, and marketers sending direct mail pieces hoping for a response – along with participation in industry conferences, events and publications. Social media has changed that. Now that Facebook, Twitter, LinkedIn and YouTube have gone mainstream worldwide,…Read More
Choosing a business name is one of the first big tasks for any entrepreneur. You’ve decided to follow your dream, and you need a name to form your company. We’ve all gone through the exercising of naming something – our pets, our kids, our toys – so what’s the right approach for naming our company?…Read More
Statistics show that most business buyers use the web to research vendors. And whether they learn about your company online or through other means, most buyers and potential partners will review your wesite before they transact business with you. Your websiteis potentially the most powerful sales & marketing tool you have, yet many companies still…Read More