From the category archives:

Websites

How to engage B2B buyers

If you don’t already subscribe to Dave J’s B2Blog, I definitely recommend adding it to your reading list.  Dave is a marketing manager at a major manufacturing firm in Grand Rapids, MI and offers tons of great insights on B2B marketing.
This week he writes about a recent ThomasNet study that reinforces how critical a website [...]

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How to build your brand on a form

Karl Long wrote this great post (11/24/2008 – no longer available) on the MarketingProfs blog today and I had to pass it along.
The topic: Forms on your website – or as he calls them, the “red-headed stepchild of touchpoints.” As he points out, “it’s probably one of the first points at which the customer is [...]

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How to share documents on your website

I’ve had a lot of people ask me about the Word & Excel documents we display in specific areas of our website. They look like they’re embedded in the page, and we’re able to share documents and spice up a page that has a lot of text.
It’s actually very easy and inexpensive to create these files.  The secret:  [...]

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How to learn from bad websites

Warning — this site can be addictive:  Web Sites That Suck.
But it can also teach you a LOT about what NOT to do on your website.  And you’ll learn from corporate giants like Microsoft, FedEx & Intel.
Hot topics include Mystery meat navigation, What would Amazon.com do?, and The Worst Web Pages in the World.
Writer Vincent Flanders freely [...]

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