Your Behind-the-Scenes Chief Marketing Officer...
If you don’t already subscribe to Dave J’s B2Blog, I definitely recommend adding it to your reading list. Dave is a marketing manager at a major manufacturing firm in Grand Rapids, MI and offers tons of great insights on B2B marketing. This week he writes about a recent ThomasNet study that reinforces how critical a [...]
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Karl Long wrote this great post (11/24/2008 – no longer available) on the MarketingProfs blog today and I had to pass it along. The topic: Forms on your website – or as he calls them, the “red-headed stepchild of touchpoints.” As he points out, “it’s probably one of the first points at which the customer [...]
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I’ve had a lot of people ask me about the Word & Excel documents we display in specific areas of our website. They look like they’re embedded in the page, and we’re able to share documents and spice up a page that has a lot of text. It’s actually very easy and inexpensive to create these files. The [...]
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Warning — this site can be addictive: Web Sites That Suck. But it can also teach you a LOT about what NOT to do on your website. And you’ll learn from corporate giants like Microsoft, FedEx & Intel. Hot topics include Mystery meat navigation, What would Amazon.com do?, and The Worst Web Pages in the World. Writer [...]
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Your Behind-the-Scenes Chief Marketing Officer...
