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	<title>Marketing M.O. &#187; Trade shows</title>
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		<title>For a successful event, get the word out!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/for-a-successful-event-get-the-word-out/</link>
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		<pubDate>Wed, 04 Mar 2009 03:15:10 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Trade shows]]></category>
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		<description><![CDATA[Event marketing can be a great way to generate publicity, nurture existing customers, raise brand awareness and generate new leads.  Getting to know people in a social (and fun) setting adds the human elements to business relationships, which is good because, well, people prefer to buy from people instead of faceless corporations. But if you [...]]]></description>
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		<title>Trade show marketing:  How to improve your results</title>
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		<comments>http://www.marketingmo.com/how-to-articles/trade-shows/trade-show-marketing-how-to-improve-your-results/#comments</comments>
		<pubDate>Thu, 07 Sep 2006 16:25:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Trade shows]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[event marketing]]></category>
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		<description><![CDATA[Let’s face it &#8212; for many companies, trade show marketing can be a nightmare. Here’s the scenario:  You’re investing in an important industry trade show.  Along with booth rental fees, you’re also investing in travel, food &#38; lodging, insurance, event setup, sales materials, and booth production.  Primed with freshly-printed marketing materials, your reps attend the [...]]]></description>
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