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	<title>Marketing M.O. &#187; Telemarketing</title>
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		<title>Generating B2B sales leads</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/generating-b2b-sales-leads/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/generating-b2b-sales-leads/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 14:41:18 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing campaigns]]></category>

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		<description><![CDATA[If you’re a B2B marketer, the main focus of your job is probably generating leads for your sales team. Often B2B marketers of small to mid-size companies struggle to produce qualified sales leads because they don’t have a strong understanding of the nuances of selling B2B products and services. The more complex the sale, the [...]]]></description>
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		<title>The lost art of telemarketing</title>
		<link>http://www.marketingmo.com/how-to-articles/telemarketing/the-lost-art-of-telemarketing/</link>
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		<pubDate>Tue, 09 Feb 2010 20:14:28 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[lead generation]]></category>

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		<description><![CDATA[The Internet has made B2B telemarketing nearly obsolete. Most marketers in this digital age don’t even consider using it in a campaign. Often that’s a mistake; phone calls can still be a very useful component in most B2B marketing campaigns. In the telemarketing hey days of the eighties and nineties (i.e., before email), many companies [...]]]></description>
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		<title>How to use telemarketing to generate more leads</title>
		<link>http://www.marketingmo.com/how-to-articles/telemarketing/how-to-use-telemarketing-to-generate-more-leads/</link>
		<comments>http://www.marketingmo.com/how-to-articles/telemarketing/how-to-use-telemarketing-to-generate-more-leads/#comments</comments>
		<pubDate>Wed, 27 Sep 2006 12:29:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[cold-calling]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[The phrase “cold calling” sends chills down the spines of many businesspeople.  It’s often viewed as an intimidating, difficult, and boring process &#8230; and that means it doesn’t get done as often as it should. However, outbound telemarketing campaigns can be a great way to reach a group of targeted prospects or customers to communicate [...]]]></description>
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