Your Behind-the-Scenes Chief Marketing Officer...
Many B2B companies are just getting started with paid search marketing. If you’re one of them, you’ve discovered it can be a great vehicle for finding prospects when they’re searching for solutions. And hopefully you’re doing a great job of converting that traffic into qualified leads and sales. You’ve probably also discovered that converting traffic [...]
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Have you (or someone you know) spent a bundle on a pay-per-click campaign with negligible results? Or are you shying away from paid search because you’ve heard that it’s expensive and difficult to manage? (If you’re new to paid search, here’s a quick intro.) In any PPC campaign, it’s important to watch your bids and [...]
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Many B to B companies are just getting started with search engine marketing. If you’re one of them, you’ll want to know the difference between two basic types of programs: “paid” & “organic” search. But first, how big is search engine marketing? U.S. and Canadian advertisers spent $5.75 billion on it in ’05 (details) — and it could reach [...]
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Your Behind-the-Scenes Chief Marketing Officer...
