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	<title>Marketing M.O. &#187; Search engine marketing</title>
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		<title>Improve your SEO and SEM with a quality keyword list</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 17:14:01 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1595</guid>
		<description><![CDATA[If you&#8217;re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success. It&#8217;s only logical, right? When you optimize and advertise using popular keywords and phrases that are a good fit for your site, you increase your chances of obtaining traffic and [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Valuable marketing data</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/valuable-marketing-data/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/valuable-marketing-data/#comments</comments>
		<pubDate>Wed, 05 May 2010 18:51:21 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[marketing data]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2064</guid>
		<description><![CDATA[Recently HubSpot reported their results from analyzing the marketing activity of over 2,500 businesses over the last two years. HubSpot offers a nice internet marketing application that allows companies to easily improve their search engine visibility through organic search, paid search and social media. I’ve embedded their presentation below. Things that stood out: Costs per [...]]]></description>
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		<title>Who&#8217;s doing a great job with direct mail? Google.</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/whos-doing-a-great-job-with-direct-mail-google/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/whos-doing-a-great-job-with-direct-mail-google/#comments</comments>
		<pubDate>Thu, 07 May 2009 17:28:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1552</guid>
		<description><![CDATA[Last week I received a piece of unsolicited direct mail from an unlikely source. Are you ready for this? It came from Google! The familiar saying Google has never advertised is no longer true. I guess that even some of the world&#8217;s best brands resort to marketing in a down economy. But the good news is that they sent [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Share documents with Scribd</title>
		<link>http://www.marketingmo.com/how-to-articles/share-documents-with-scribd/</link>
		<comments>http://www.marketingmo.com/how-to-articles/share-documents-with-scribd/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 17:50:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1293</guid>
		<description><![CDATA[Last week I posted our Strategic Marketing Process ebook on Scribd. It&#8217;s a great way to share documents and promote your content. Feel free to download it right here. Mouse over &#8220;iPaper&#8221; in the viewer and select &#8220;Save Document.&#8221; You can do the same thing at Scribd&#8217;s competitors, Docstoc and Slideshare. All three sites work [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to see other PPC bids</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-see-other-ppc-bids/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-see-other-ppc-bids/#comments</comments>
		<pubDate>Wed, 16 Aug 2006 16:37:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[keyword search]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=78</guid>
		<description><![CDATA[I just launched two new paid search campaigns and decided to test a tool I’d recently learned about.  It’s a bid and ad copy comparison tool available on the Yahoo! Search Marketing (formerly Overture) site. If you’re running paid search campaigns and haven&#8217;t used this tool, it&#8217;s incredibly useful.  It helps you Easily pull up [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to add negative keywords to your PPC campaigns</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-add-negative-keywords-to-your-ppc-campaigns/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-add-negative-keywords-to-your-ppc-campaigns/#comments</comments>
		<pubDate>Thu, 08 Jun 2006 16:29:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=58</guid>
		<description><![CDATA[Many B2B companies are just getting started with paid search marketing.  If you&#8217;re one of them, you&#8217;ve discovered it can be a great vehicle for finding prospects when they&#8217;re searching for solutions.  And hopefully you&#8217;re doing a great job of converting that traffic into qualified leads and sales. You&#8217;ve probably also discovered that converting traffic [...]]]></description>
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		<title>How to calculate your max bid price</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-calculate-your-max-bid-price/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-calculate-your-max-bid-price/#comments</comments>
		<pubDate>Tue, 09 May 2006 12:49:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=44</guid>
		<description><![CDATA[Have you (or someone you know) spent a bundle on a pay-per-click campaign with negligible results? Or are you shying away from paid search because you&#8217;ve heard that it&#8217;s expensive and difficult to manage? (If you&#8217;re new to paid search, here&#8217;s a quick intro.) In any PPC campaign, it&#8217;s important to watch your bids and [...]]]></description>
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		<title>How to think about search engine marketing</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-think-about-search-engine-marketing/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/how-to-think-about-search-engine-marketing/#comments</comments>
		<pubDate>Thu, 13 Apr 2006 10:57:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=27</guid>
		<description><![CDATA[Many B to B companies are just getting started with search engine marketing.  If you&#8217;re one of them, you&#8217;ll want to know the difference between two basic types of programs:  &#8220;paid&#8221; &#38; &#8220;organic&#8221; search. But first, how big is search engine marketing?  U.S. and Canadian advertisers spent $5.75 billion on it in &#8217;05 (details) &#8212; and it could reach [...]]]></description>
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